The biggest mistake we see business owners make with paid media is that they don't have a paid media strategy. They haven't set a plan that they want to activate that will lead them to paid media success. Rather, what they're doing is ad-hoc media buying. Maybe they started running ads on one channel because they heard it's popular, or they started running ads on another channel because a seller approached them. The only goal they have in mind is more sales.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.