Who wins in the battle of paid vs organic social?
Generating sales with paid vs organic social is key business decision growth. Organic social posting takes far too much time, and you don't want to put in hours of work for just 200 video views. It's much better for your business to have a system of paid social, as part of a larger paid media management system to target ads with methods that work in 2023. These methods include but are not limited to:
1. The creative testing framework to find your creative all-star team.
2. Training Meta's machine-learning algorithm to find your best customers.
3. The funnel strategy on TikTok.
4. The CMO documentation system to track the true sources of sales and compare these with your paid-media performance.
5. The business-insights generation system to find the products, messages, and offers that resonate with your customers right now.
So in the battle of paid vs organic social content, the winner seems pretty clear to us. 😉
