Picking The Perfect Ad Agency Partner

Picking the Perfect Ad Agency Partner

Many Companies But Few Experts

With so many people offering advertising solutions, picking the perfect ad agency partner is difficult. Should you even work with an agency or do it all in-house?

There are businesses that can be as small as one-person shops and as large as multi-national agencies. Choosing your marketing and advertising solution is critical to your business growth.

Statistics

Marketing companies in the US: 14,000
Number of people employed in marketing in the US: 200,000+
Number of Upwork freelancers working in sales and marketing: 1,400,000

In order to offer marketing and advertising services all you need is an internet connection, a Facebook account, and a computer. No experience required.

So, how do you find the right marketing solution for your business?

20 Years In Advertising

Why You Should Listen To Us

Since 2003 our CEO, Robert Brill, has grown companies in the US. Some are Fortune 5 and some are small businesses. All need growth, strategy, and advertising expertise. For details on his career, check out his LinkedIn profile.

Entrepreneur for 10 years
Agencies and advertisers trust us to scale their businesses
The Brill Media team spent $100 million+ in advertising throughout our careers

Digital Ads Grow Businesses

On Meta alone, there are 10 million businesses running ads. Many companies understand the power of digital advertising.

Digital is so important because:

Very low daily minimum spends
Minimal lead time to launch
Ads are targeted to your best audience
Leverage AI and machine learning to find your customers
Deploy massive amounts of data to generate sales
Quickly learn what your customer want from your business
Fast data feedback between launch and optimizations
Respond quickly to changing market environments

It’s no surprise that offline media like TV and radio are declining in ad spend, while digital channels are growing.

Of the expected $363 billion in US ad spending, $263 billion will be on digital channels, accounting for 72% of all ad spend.

What To Look For In An Agency Partner

1. Performance

Your digital advertising needs to work. When you judge an agency, look for:

Case Studies
Testimonials
Ratings and Reviews

2. Seniority and Experience

Since anyone can claim to be a marketer after watching a few YouTube videos, taking a few courses, or taking certifications, look for experience.

The more, the better
Check LinkedIn profiles
Look for credibility in the form of publishing in trade and business publications like Forbes, Inc, and Entrepreneur

3. Urgency

The growth of your business requires people to step up to the magnitude of their responsibility. Your business needs immediate, ongoing, and expert support to make the most of your advertising investment. You need people to answer your emails, be available to talk, and collaborate to grow your business.

4. Strategy

You need a navigation plan that protects your business from making bad investments. Your strategy is that plan, and it gives you confidence that your business growth is in good hands. Before any advertising is run, you should have a strategy in place.

5. Communication. Context. Consistency.

Your advertising partner should know the answers before you ask the question.

They should be available to talk and answer questions.

You need to be able to rely on your team for consistent communication.

They need to share what works and what isn’t working. You need to be receiving recommendations on improvements.

You should be connected with campaigns through advertising dashboards like this one.

In-Housing vs Agency Partnership vs Freelancers

Choosing the best digital ad partner is important to the growth of your business. As a business looking for marketing services you have some options in the partners you choose. Let’s explore three standard setups.

Freelancers

Freelancers are good for one-off tasks and projects, even if those projects are months long. You can find good people, and come back to them repeatedly.

Pros

Cons

In-Housing

Your business can hire marketers, but they are expensive, require supervision, and you’ll usually need more people than you realize. Marketing can be creative, numbers driven, and analytical. The person who knows Photoshop is unlikely to be skilled at ad optimizations.

Pros

Cons

Agency Partnership

Get the best of both world and none of the drawbacks. Your agency is a full team of marketing experts across disciplines who are dedicated to growing your business.

Many capabilities under one roof
Dedicated account manager
Limited cost
Expert marketing expertise
Standard operating procedures
Multiple rounds of review
Experience across businesses

The Money Conversation

High cost doesn’t mean expensive. Low cost doesn’t mean cheap. Look for pricing you can afford to run for at least three months. Whatever your monthly budget it, cut it into 1/3, and make it last for three months. You’ll see outsized performance as the algorithms are tuned to your business needs.

Paying Too Little

Paying Too Much

Work with an advertising agency that has the systems, people, and processes to make your company grow.

Top Advertising Agency

Dedicated Account Team

Work with senior advertising professionals who keep clients informed through every step of their advertising campaigns.

Holistic Digital Media Buying

Unlock comprehensive paid media scaling systems to propel your business growth. Leverage 37 ad different platforms, over 1MM data segments, and 220 top data companies.