White Label Media Buying

Brill Media is a top white label media buying agency, serving businesses with growth advertising solutions. The Brill Media team has grown thousands of businesses with $100MM+ in advertising campaigns.

White label media buying is a massive opportunity for agencies. It creates new revenue streams, develops closer client relationships, and makes your new pitches more competitive.

Since 2013 Brill Media has served as a white label media buying agency with ad buying on search, social, display, connected TV, digital out of home, and digital audio campaigns that grow businesses.

1. Create Growth Opportunities

Marketing agencies spend so many hours working to close prospective clients, creating unique proposals, and launching campaigns. The key insight from working in advertising for 20 years, and scaling Brill Media for 10 years, is that organic growth is always more valuable than sales-driven growth. Growing an existing client relationship is so valuable that it makes sense for marketing agencies to create more holistic solutions for their clients.

Whether your agency writes copy, films commercials, develops strategy, posts on social, builds websites, serves as a fractional CMO, or runs PR campaigns, media buying creates more opportunity for you. The challenge is that media buying is hard to master, expensive to build, and challenging to scale. Each channel, from search, social, programmatic, and retail all have their platforms, their experts, and their unique workflows.

2. Work With An Experienced Team

That’s where a white label media buying agency provides immense value. Working with Brill Media is like acquiring an experienced team of media buyers, optimization experts, account managers, and senior executives. You don’t have to worry about hiring, payroll, platform minimums, training, standard operating procedures, visualization tools, and API connections. We have all of that covered.

3. What To Expect With White Label Media Buying

When you have an advertiser that wants paid media, come to us, and we’ll jump right in and work as if we’re in the next office down the hallway. Your campaigns get:

Media strategy development
Existing ad account audits
Media plan recommendations
Full pixel, attribution, and measurement activation
Campaign setup
Ongoing optimization
24/7 live campaign dashboards
Business insights

4. How To Choose The Right Partner

To determine the right partner consider the following:

Economics

Determine whether your economic models and your outsourced media buying partner’s economic models align. If pricing is fair, standard with the larger industry, and setup for campaign success these are positive signs. Brill Media serves agencies with multiple pricing models, including percentage of spend, CPM, and flat fee media buys, because every agency has unique challenges that we can solve.

Culture

You are onboarding a team of experts that will supplement your existing staff. You should like working with the people you hire. Your white label media buying team at Brill Media operates with urgency, and respects the magnitude of responsibility of our work. Your clients trust your agency for growth solutions, and it’s up to the Brill Media team to make strategic media investments to realize that growth.

Expertise

There are some white label firms that are either too general, or too junior. The ones that are too general typically do a lot, from SMS messaging, building landing pages, email marketing, website design, directory listings, search engine optimization, to many other functions. The team at Brill Media is almost entirely focused on media buying, with ancillary capabilities (creative, landing pages, and automation with CRM systems) to ensure media buys activate effectively.

The agencies that are too junior will typically pass off your business to people who don’t have experience. For the best results you’ll want to work with a team that has the experience to grow your business. Brill Media account managers have worked in advertising for 10-17 years. Our media buyers have 7 -15 years of experience. Our senior leadership team have worked in advertising for 20+ years.

Your agency deserves a team of experts.

Proficiency

The Brill Media team is media agnostic. If tomorrow everyone starts reading newspapers, we’ll recommend newspaper ads. Client media strategies are designed to leverage the best opportunities in the marketplace. The Brill Media team of buyers are proficient across all major search, social and display advertising platforms. The team at Brill Media is proficient in buying top demand side platforms. You can confirm this experience with cases studies that demonstrate business growth.

Communication

Your media buying team needs to keep you updated on campaigns. With Brill Media you will always know how your campaigns are being setup, activated, and optimized. You get always-on campaign dashboards, a responsive account team, custom reporting, and people always available to answer questions.

5. Message For Management

For CEOs, your white label media buying firm will drive revenue, create closer client relationships, and give your team the ability to win more business with holistic marketing capabilities.

For Presidents, Vice Presidents, General Managers, and Directors, the Brill Media team partners with agencies to create comprehensive systems to make onboarding your white label media buying team effective. You can even outsource the media account management to us until your team feels comfortable owning that function.

If you need to work with an experienced team of media buying experts work with Brill Media.

Start with Brill Media today.