If you're getting a lot of clicks on your Google Search ads but no leads or sales, maybe you've overlooked the all-important landing page. Let's talk about how to improve the landing page for Google Search ads.
The landing page is the place you drive the users after they click on your ad. There are a couple of factors to consider when you think about the landing page. The first is that the landing page has to be very simple. Just give people a specific action for them to take. It should not be complicated. So here are the characteristics of a good landing page.
There should not be a lot of links on the page. In fact, there should be very few or zero links on the page. And it should be clear what you want the user to do when they see the ad. In other words, once they see the ad, they go to the landing page.
You have a few seconds to get the user to engage, so what's the immediate next step you want them to take? And what's the hook to keep them there or to get them to take the next step? The hook may be a form you want them to fill out. It may be submitting their information, their email address, to get more information about your products or service. The hook could also be more information about your products or services that really educates the consumer.
We often see people who are running Google Search ads on their own make the mistake of driving people to their homepage. Your homepage is a brochure. It's full of information, and the challenge with a lot of information is that it overwhelms the consumer. It confuses them and they ultimately back out of your website or out of your landing page, and you get stuck with a click but no purchase or lead.
So when in doubt, create a landing page for Google Search ads that's clear and simply and leaves no doubt as to what you want the consumer to do.
Search Ad Landing Pages Are Important
Video Transcript: Search Ad Landing Pages Are Important
Your Google ads aren't working. You need better performance. Let's diagnose.
And today we're specifically talking about landing pages. The landing pages are the place you drive your person after they click on your ad. There are a couple of factors to consider when you think about the landing page.
The first is that the landing page has to be very simple. It has to give people a specific action for them to take. It should not be complicated.
So here are the characteristics of a good landing page. Number one, there should not be a lot of links on the page. In fact, there should be very few or zero links on the page.
Number two, it should be clear what you want the user to do when they see the ad. In other words, once they see the ad, they go to the landing page. What's the immediate next step you want them to take?
You have a few seconds to get the user to engage. So what's the hook to keep them there or to get them to take the action? And the hook may be a form that is clear you want them to fill out.
A hook may be submitting their information, their email address to get more information about your products or service. Or a hook may be more information about your products or service that really educates the consumer. So one of the challenges we see when we have people run Google search ads on their own and they can't make it work, it's because they're driving people to their homepage.
And your homepage or your website is a brochure. It's full of information. And the challenge when you have a lot of information is that it overwhelms the consumer, it confuses them, and they ultimately bounce out of your website or out of your landing page.
And you get stuck with a click, but no purchase or a click and no lead. So when in doubt, create a landing page, make it simple, make it intuitive, make it clear what you want the consumer to do. My name is Robert.
I'm your friend in Fade Media. Follow for more advertising and marketing tips.
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