You decided to run ads on Google Search but are not getting the leads or sales that you're looking for. Let's diagnose the issue and give you some ways to improve the performance of your Google Search ads. There are six things we're going to cover in this video and subsequent videos.
1. Is Google search the right place to run ads for your business?
2. Are you running the right keywords to attract the right customer?
3. Are your ads compelling?
4. Are you driving people to a landing page that is clear and concise with the action you want them to take?
5. Remedying the situation.
6. Creating a testing framework.
Let's start with no. 1, is Google Search the right place to run ads? For many advertisers, the answer is Yes, as Google is a place where people are really interested in getting a solution to a problem that they have. And if your business offers that solution, then that's right place to be.
The reasons why Google may not be the right place are: 1) there's no immediate solution from your business; and 2) it's highly expensive -- you could be in an incredibly competitive market where clicks cost $20 - $40 and it's just out of your range.
Other channels might be relevant if you're the type of product or service that people can consider over time. Once they are ready to make the purchase, you can drive business via banners, Facebook ads, LinkedIn ads, and/or Tiktok ads. Those all might be more effective for you than Google search. For most clients though, we do recommend they run ads on Google Search.
Follow for more videos on paid media buying best practices.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.