Watch this video to understand how to:
- Drive More Leads
- Generate More Sales
- Find Your All-Star Ads
- Remove Wasted Ad Spending
- Determine Your Top Products & Offers
Creative testing is an important way to generate immediate interest while maximizing your ad spending.Â
Ad Creative Testing Experts
Brill Media is a top creative testing company, with a team that has grown thousands of companies and invested $100MM+ in advertising.
For B2B and B2C Advertisers
For B2B and B2C Advertisers
You want to understand
- Top products or services
- The top ad concepts that resonate with your audience
- The target audiences that love your business
You’ll cycle through this framework every 3-4 weeks.
This works for:
- B2B
- B2C
- Ecommerce
- Retails
- Lead generation
Disassemble Your Ads
Breakout your Meta advertising into three components:
- Headline
- Image or video
- Primary text
Disassemble those elements, test all variations of those assets, and in 3 weeks you will understand your all-star ad.
Disassemble Your Ads
Run A Control / Variable Test
Run A Control / Variable Test​
- Start with 5 ads
- Dissasemble into headline, image and primary text
- Organize your 15 assets
- Conduct control / variable test for 2 days
- Run ads against each of the 15 elements
- Determine winning elements (see video for details)
Step 2
Step 2
Run dynamic creative ads with the winning assets, as long as all combinations are 20 or less ad variations.Â
Run for 2-3 weeks.
Run Dynamic Creative Ads​
Run dynamic creative ads with the winning assets, as long as all combinations are 20 or less ad variations.Â
Run for 2-3 weeks.
Run Dynamic Creative Ads
Winning Ads Go To A Proving Ground
Winning Ads Go To A Proving Ground​
Give your winning ad an opportunity to perform for your business. Each month you’re going to add your new all-star ad into the proving ground. Over time, most of your conversions will come from these ads.Â
Train Meta's Machine Learning Algorithm​
- Train Meta’s machine learning algorithm to find your best customers
- Allow Meta to route your ads to people most interested
- You learn about customer needs
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Train Meta's Machine Learning Algorithm
Launch This Week
Launch This Week​
If you want to increase your return on ad spend and decrease your customer acquisition costs deploy this creative testing framework.
Fill out this advertiser questions form and we’ll take it from there.Â
Backend Mechanics of This Framework
Advertising, today, is about leveraging vast data sets from platform algorithms.
This creative testing method:
- Limits the treadmill of ad set creation and then ad set failure.
- Frees up company time for ad strategy
- Allows learning at scale inside your business
You don’t want hundreds of ad sets littering your ad account. Rather, you want campaign based optimization to fuel your business growth.
Advertising will scale if you can get long-term use out of your creative all-star team, which this creative testing framework will find for you.Â
Top Creative Testing Company
Dedicated Account Team
Work with senior advertising professionals who keep clients informed through every step of their advertising campaigns.
Holistic Digital Media Buying
Unlock comprehensive paid media scaling systems to propel your business growth. Leverage 37 ad different platforms, over 1MM data segments, and 220 top data companies.
Live Campaign Dashboards
Maintain 24/7 access to your campaign details with an interactive dashboard that updates daily.
Custom Growth Strategies
Use the methods and practices that work right now to grow businesses with a team on the front lines of digital advertising.
Supercharge Your Media Buying Today
Supercharge Your Media Buying Today
Lock in your agency clients and drive new revenue with white-label media buying
Supercharge your performance media buying 🚀
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