Brill Media

Creative Testing Company

Creative Testing Company
Fast Company
Inc 5000 Brill Media
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Robert Brill writes about advertising on Forbes

Watch this video to understand how to:

Creative testing is an important way to generate immediate interest while maximizing your ad spending. 

Ad Creative Testing Experts

Brill Media is a top creative testing company, with a team that has grown thousands of companies and invested $100MM+ in advertising.

For B2B and B2C Advertisers

For B2B and B2C Advertisers

You want to understand

  1. Top products or services
  2. The top ad concepts that resonate with your audience
  3. The target audiences that love your business

You’ll cycle through this framework every 3-4 weeks.

This works for:

  • B2B
  • B2C
  • Ecommerce
  • Retails
  • Lead generation

Disassemble Your Ads

Breakout your Meta advertising into three components:

  1. Headline
  2. Image or video
  3. Primary text

Disassemble those elements, test all variations of those assets, and in 3 weeks you will understand your all-star ad.

Disassemble Your Ads

Run A Control / Variable Test

Run A Control / Variable Test​

  1. Start with 5 ads
  2. Dissasemble into headline, image and primary text
  3. Organize your 15 assets
  4. Conduct control / variable test for 2 days
  5. Run ads against each of the 15 elements
  6. Determine winning elements (see video for details)

Step 2

Step 2

Run dynamic creative ads with the winning assets, as long as all combinations are 20 or less ad variations. 

Run for 2-3 weeks.

Run Dynamic Creative Ads​

Run dynamic creative ads with the winning assets, as long as all combinations are 20 or less ad variations. 

Run for 2-3 weeks.

Run Dynamic Creative Ads

Winning Ads Go To A Proving Ground

Winning Ads Go To A Proving Ground​

Give your winning ad an opportunity to perform for your business. Each month you’re going to add your new all-star ad into the proving ground. Over time, most of your conversions will come from these ads. 

Train Meta's Machine Learning Algorithm​

  1. Train Meta’s machine learning algorithm to find your best customers
  2. Allow Meta to route your ads to people most interested
  3. You learn about customer needs


Train Meta's Machine Learning Algorithm

Launch This Week

Launch This Week​

If you want to increase your return on ad spend and decrease your customer acquisition costs deploy this creative testing framework.

Fill out this advertiser questions form and we’ll take it from there. 

Backend Mechanics of This Framework

Advertising, today, is about leveraging vast data sets from platform algorithms.

This creative testing method:

  1. Limits the treadmill of ad set creation and then ad set failure.
  2. Frees up company time for ad strategy
  3. Allows learning at scale inside your business

You don’t want hundreds of ad sets littering your ad account. Rather, you want campaign based optimization to fuel your business growth.

Advertising will scale if you can get long-term use out of your creative all-star team, which this creative testing framework will find for you. 

Top Creative Testing Company

Dedicated Account Team

Work with senior advertising professionals who keep clients informed through every step of their advertising campaigns.

Holistic Digital Media Buying

Unlock comprehensive paid media scaling systems to propel your business growth. Leverage 37 ad different platforms, over 1MM data segments, and 220 top data companies.

Live Campaign Dashboards

Maintain 24/7 access to your campaign details with an interactive dashboard that updates daily.

Custom Growth Strategies

Use the methods and practices that work right now to grow businesses with a team on the front lines of digital advertising.

Supercharge Your Media Buying Today

Supercharge Your Media Buying Today

Lock in your agency clients and drive new revenue with white-label media buying