Brill Media

Inc. 5000 Media Buying Company

Delivering scalable business growth with targeted advertising

The Media Planning and Buying Process

Connect your business to audiences with strategic advertising insights, powerful algorithms, and thumb-stopping creative. These 5 media planning and buying steps represent the best practices to activate advertising campaigns.

1. Review Historical Marketing Efforts

The Brill Media team reviews your past marketing and advertising efforts, current business goals, economics, and the expectations for your advertising campaigns.

2. Develop A Strategy

Synthesize your business needs with current advertising opportunities. Your plan will include audience targeting, channels, nd optimizations A holistic media buying strategy includes audience targeting details, channels, ad tests to run, optimization rules, and creative deliverables.

3. Buy Media

Brill Media sets up your media buying campaign across approved channels with focus campaigns, ad groups, ad associations, and internal strategies. Then, we work hard to optimize your campaign.

4. Optimize Performance

Campaign optimization focuses on daily pacing, data review across channels, and identifying trends that will yield the biggest return for your ad spend. Sites and apps, viewability, and channel mix are consistently reviewed.

5. Report Insights

Advertising is a real time focus group with consumers. You’ll learn the products, services, offers, and messages that resonate the most for your business. You’ll know the insights that are used for optimizations so that you can make more informed business decisions.

With a well optimized campaign, foundational learnings from your campaign are documented. The Brill Media iterative media buying process will scale up your business growth, profitably.

Precision Media Buying

Drive consumer reach for ecommerce sales, lead generation, and new demand. Access consumer interest across search, social, display, and connected TV.

Social Advertising

Leverage dynamic catalog ads, Facebook lead forms, vertical video on TikTok, targeted consumer interest, and machine learning to drive new sales.

Search Engine Marketing

The big value drivers on search advertising are setup of the ad group, selecting the best optimization settings, constant review of performing keywords, and running keyword tests.