Top Demand Side Platforms (DSPs)
Work with top general and specialized advertising platforms. Deploy over 1,000,000 customer segments, contextual advertising, audience targeting, and algorithmic decisioning.
Extensive Data Targeting
Test data across top platforms including Acxiom, Nielsen, Experian, Visa, Mastercard, Equifax and Transunion.Â
Audience Targeting
Reach your audience across:
- Demographic targeting
- Technology profiles
- Remarketing
- Look a like targeting
Contextual Targeting
Target people based on the content they are currently consuming across apps, web pages, keywords on web pages, and specific URLs.
Hyperlocal Targeting
Target your customers based on their current location, or the recent places they’ve been. Great for local businesses reaching people in a small trade area.Â
Banner Ads
Deliver display advertising wherever your audience is, including news, sports, blogs, and entertainment sites.
Connected TV
Reach your customers with full site, sound and motion with targeted TV ads across Hulu, Roku, Pluto, Tubi, and other top streaming channels.
Digital Out Of Home
Reach your customers with billboards, urban panels, bus shelters, and ads on other screens in public.
Digital Audio
Deliver audio advertising on top streaming platforms including Spotify, Pandora, iHeartRadio, and top podcasts.
Native Advertising
Deliver ads in-stream of top content sites including news, sports, and blogs.
Brand Safety
Ensure your ads are delivered with safety in mind. Bid against invalid traffic, or content that doesn’t fit your brand guidelines.
Viewability
Ensure your customers see your ads with viewable ads.Â
Custom Programmatic Solutions
Develop expert knowledge about the elements of the programmatic ad buying ecosystem. Get a custom ad-buying-systems recommendation, meet with partners, onboard and get training. We'll help you build a programmatic trading desk.
We Build Programmatic Trading Desks
Activate media with the best demand side platforms in the market to create better marketing outcomes for your clients
How To Build An Agency Trading Desk
Better Media Buys
Client return on ad spend increases as data driven ads push business to new heights
Lower Inventory Costs
Provide clients with higher return on ad spend with stronger performance
New Agency Revenue
Run media as a profit center for your agency
Connect first party and third party data
Get a more holistic view of your customers and how the connect with your business.
Identify the best demand side platforms (DSPs) for your business
Determine the key tools to use to develop your ad buying business.
Define the best optimization approaches
Create an optimal optimization procedure across media inventory, devices, sites, apps, frequency, and purchase funnels
Create a private marketplace (PMP) strategy
Onboard custom inventory solutions vetted for your clients.
Model audience data
Develop look a like audiences of your best customers.
Dynamically reach new consumers
Use custom dynamic creative solutions to serve up ads that connect to the user's recent interests.
Build a valuable agency trading desk to grow your media practice
Supercharge your performance media buying 🚀
