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Strategies For Remarketing

Strategies For Remarketing

In this post, we discuss some ideas about the strategies you might think about for remarketing.

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In the last few post, we talked about where remarketing can happen, including banners, video, Facebook, Instagram, and across social platforms.

In this post, we’ll talk to some ideas about the strategies you might think about for remarketing.

We’ll start with simple remarketing.

The first steps is find out which platform is most important to your business. I think Facebook is important for all businesses because it is so pervasive among consumers, and the technology is so strong. The algorithm is fantastic, and Facebook Business Manager is the gold standard for social media ad buying platforms.

So, my recommendation is if you have to focus on one platform, focus on integrating with Facebook.

In order to make this work you’ll need to place the FB pixels on your site, and create custom audiences so that you can remarket to your site visitors with FB, IG, and Messenger ads.

If you have the bandwidth, then turn on a second platform. The most robust publicly available platform is Google Ads. The reason this is important is it gives you access to YouTube, banners, and Google Mail ads.

If you’re a B2B organization you may consider LinkedIn or Twitter. If you’re a young consumer facing brand look at Snap and TikTok. If you have time focus on a second remarketing platform.

When you turn on remarketing the simplest setup is to turn on ads that reach your site visitors with a simple message. So, if people visit your site, they’ll see your ads on the those platforms.

I’m keeping this simple for a few reasons. If you have a business, and you don’t know how to do this, you’ll cut your teeth learning how to use these tools, and these learnings will be incredibly valuable for your business. Then you’ll learn more and want to do more robust targeting. In the next video we’ll talk about more complex targeting.

Click here for the next post in this series Intermediate Remarketing Ad Setup.

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