Video Transcript: Strategies For Remarketing
Hello, hello, and welcome to episode number 98 of The Great Reset. My name is Robert Brill, and I'm the CEO of BrillMedia.co. We are an advertising firm that drives sales and leads with the best data, targeting, and technology available in the marketplace.
And we're here five days a week talking about marketing and advertising for senior marketing executives, entrepreneurs, and everyone looking for a leg up to grow their company so you can learn how to be a better marketing practitioner. In the last few episodes, we talked about where remarketing can happen, including banners, video, Facebook, Instagram, and across social platforms. In this video, we'll talk to some ideas about the strategies you might be thinking about for remarketing, and we'll start with simple remarketing.
The first step is to find out which platform is most important for your business. I think Facebook is important for all businesses because it is so pervasive among consumers, and the technology is so strong. And I'll also tell you that I routinely see remarketing and B2B, business-to-business ads in my feed.
That's actually the vast majority of ads that I see. You know, we find that the algorithm is fantastic, and the Facebook business manager is the gold standard for social media ad-buying platforms. This doesn't include, and I'm not roping this into, platforms like MediaMath and the TradeDesk, which are very sophisticated, very expensive, and ultimately incredibly powerful.
They're a different class of tool, but for tools that are freely accessible, Facebook is the absolute gold standard. So my recommendation is if you have to focus on one platform, focus on integrating with Facebook. And I'm thinking about this if we, you know, marketing, we work with clients on a variety of different verticals.
We sell tickets on Ticketmaster. We help dance studios, tutoring companies, personal brands, business-to-business advertisers. And I will tell you, unless your customer base is not on Facebook, chances are you can target and find your audience on Facebook.
And certainly there might be other places to go as well, but as a general catch-all, I would be looking at Facebook as your primary targeting platform. So in order to make this work, you'll need to place the Facebook pixels on your site, create custom audiences so you can remarket to your visitors with Facebook, Instagram, and Messenger ads. And this is not meant to be a tutorial of how to use Facebook, but rather a thought starter and a strategy conversation for what you should be doing.
And in maybe future subsequent videos, we'll go into some details about how to do all this. Now, if you have the bandwidth, turn on a second platform. The most robust publicly available platform is Google Ads after you think about Facebook.
The reason is that this is important is it gives you a catch-all access to YouTube banners and Google Mail ads. Now, if you're a B2B organization, you might consider LinkedIn or Twitter. If you're a young consumer-facing brand, look at Snapchat and TikTok.
If you have time to focus on a second remarketing platform and you are a female-skewing 18 to 35, 18 to 55-year-old female brand, then you might be looking at Pinterest. When you turn on remarketing, the simplest setup is to do site remarketing. Turn on ads that reach your site visitors with a simple message.
So if a person visits your site, they'll see your ads on those platforms. I'm keeping this simple for a few reasons. Because if you have a business and you don't know how to do this stuff, it'll take some work for you to figure out which platforms you need to use and how to turn on remarketing.
So my recommendation is start simple. And simple means you're going to end up learning a lot and you'll cut your teeth on these tools. Learning how to use them and learning how to use them will be incredibly valuable for your business.
Then you'll learn more and what other targeting capabilities are available at these platforms. And in the next video, we'll talk about more complex remarketing for your business. So we'll stop there.
We'll take it easy. And we'll say, look, identify one or two platforms, start turning on pixels, turn on the ability to remarket from your site, and start tinkering with ads. In the next videos, we'll talk about more complex targeting.
If you like this video, give us a big thumbs up on this video. We would appreciate that. For more videos on how to grow your business and become more versed in marketing and communications, subscribe to this channel and ring that notification button.
We'll see you tomorrow on another episode of The Great Reset.
