WFH Real Estate Changes

Prefer to read? Jump to the video transcript ↓

The changing world of commercial real estate is more relevant now than it has ever been.

In a recent post I discussed the changes I expect to see in real estate over the next 10 years.

I discussed that more employers will choose for their employees to work from home. That employees will continue to want to work from home, and that all of this change will yield more mixed use commercial spaces.

The net result is more We-Work style spaces.

In this video we’re talking about the business implications of these change.

1. More Emphasis On Home

Any company that provides an accessory for work or business for home will become way more valuable. An example is the Lagio lap desk.

I interviewed Troy Goldhammer for the LA Business Podcast. He is the CEO and Founder of Aeon Gold, the company that brings this premium lap desk to market.

Businesses that sell cameras, tripods, lights, sofas, work from home accessories, and work inspired art have massive opportunities right now.

2. Pop Up of Mixed Use Companies

I expect to see a pop up of new mixed use companies that service companies like Shopify.

They are making their offices open for employees to come and go at will without having a permanent office.

Some companies that I’m paying attention to are H Club, Ignited Spaces, and Industrious Los Angeles.

The reason I think these companies will do well is because big companies like Facebook and Google, who won’t require people to go to the office daily.

They may end up offering monthly passes to one of these shared spaces for meetings.

3. Network Office Access

Another immediate need that I’ve experienced is the Starbucks effect. When I’m on the road going to meetings I’ll often end up in Starbucks.They have a place to sit, a bathroom, and electric outlets.

For the price of a tall coffee this is a great way to pass an hour or two between meetings when I’m not in the office. I’ve been at up to four Starbucks in a day sometimes.

So, as we think about the changing world of commercial real estate. We’ll see lots of change in how people will experience work.

More people will work from home, and when it’s not practical to work from home, mixed use spaces will be critical.

We won’t be tied to any office except a home office.

Video Transcript: WFH Real Estate Changes

Hello and welcome to The Great Reset. My name is Robert Brill and I am the CEO of BrillMedia.co. We help companies grow using data and automation in marketing.

We're here five days a week talking about marketing and advertising for business owners, senior executives, and entrepreneurs. In the last video we talked about the changes that I expect to see or in real estate over the next 10 years. We discussed that more employers will choose for their employees to work from home, that employees will continue to want to work from home, and that all of this change will yield more mixed-use commercial spaces.

The net result is more WeWork style spaces. In this video we're talking about the business implication of these changes. We'll get right into it.

Number one, I expect to see more emphasis on home. Any company that provides an accessory for work or business for home will become way more valuable or at least have the opportunity to become more valuable. An example is the Laggio lap desk.

I interviewed Troy Goldhammer for the LA Business Podcast. He's the CEO and founder of Eon Gold, the company that brings this premium lap desk to market. Businesses that sell cameras, tripods, lights, sofas, any work from home accessories, and even art inspired for work home inspiration, I think have massive opportunities right now.

This is where people are spending their time for work and play. So number two, I expect to see a pop-up of new mixed-use companies that service companies like Shopify. And what Shopify is doing is making their office spaces open to employees to come and go at will without having a permanent office space.

So some companies that I'm paying attention to in this space are H Club, Ignited Spaces, and Industrious Los Angeles. The reason I think these companies will do well is because big companies like Facebook and Google, who will not require people to go to the office daily, may end up offering monthly passes to one or more of these shared spaces for meetings. So number three, the final component, network office access.

So another immediate need that I've experienced is the Starbucks effect. When I'm on the road going to meetings, I'll often end up at a Starbucks. They have a place to sit, a bathroom, and electric outlets.

For the price of a tall cup of coffee, maybe two or three dollars, this is a great way to pass an hour or two between meetings when I'm not in the office. In some days, I've been up to four Starbucks at a time during the day, often letting go of one cup of coffee to walk into another Starbucks just so I buy something at the new Starbucks. So I think as we think about the future, there's a lot of changes that will happen in the way people will experience work.

More people will work from home, and when it's not practical to work from home, mixed-use spaces will be critical. We won't be tied to any office except a home office, but we will have access to a real estate pass, a way for us to get to multiple different offices when we need to collaborate with folks. That's it for today.

See you on the next episode of The Great Reset.

WFH Real Estate Changes