Do you know your company’s consumer journey and how it impacts your marketing strategy?
This is important because there are so many different types of ways for people to connect with your business, that it’s important to have a handle on the experience a consumer has with your business. This way you get to place for that journey, craft it, and experiment with it so you can make the most out of your marketing efforts.
In the next few posts, we’ll talk about what a consumer journey is, how they play out in the real world, and why it’s ok not to know everything about a consumer, and that to be successful you must take action with the information you have available to you.
I’ve been using this phrase a lot recently, and what’s interesting about it to me is that many different marketers have varying definitions of what it actually is.
In a simple definition, I see the consumer journey as the path a consumer takes on their awareness and decision making journey that includes a pivotal stop where they buy your product. The consumer journey then continues as they engage with your brand after the purchase when they give reviews, engage on social media and connect with your customer service.
Click here to get to the next post in the series.
The Four Steps Of A Consumer Journey