On Facebook there are a few different entities that are important to delineate, and they all come back to Facebook Business Manager.
- Page – the place on FB where you can post as a business or any type of non human entity (such as government, charity, band, locality, and interest group)– like https://www.facebook.com/brillmediacompany.
- Ad Account – the place where you buy Facebook and Instagram ads
- Business Manager – the place the houses a massive array of options for business to use to reach customers, including housing the Ad Account
You have to have a page on Facebook to buy ads.
For companies that want to reach new people on Facebook, Instagram, Messenger and the Audience Network there are a few key steps to take to be successful.
The best practice is to create a Business Manager account, which serves as a hub and spoke, meaning you can login with your personal credentials and there is a wall between your personal stuff and your business work.
There are a few key reasons why Business Manager is critical:
- Give advertising or editorial access to a Page without divulging passwords
- Take back control of the Page and various permissions at any time
- Control ad spending, data delivery, and any new features that are pushed into Facebook for advertisers
There are three key permission levels that you should know about:
- Admin – controls everything on the page
- Advertiser – can run ads from the page
- Editorial – can post content to the page
So, if you want to get started to advertise on Facebook here are your few next steps:
- Create a Facebook Page
- Create a Business Manager Account
- Give the proper permissions to people for admin access, advertiser access, and editorial access
- Give proper permissions for Ad Account
- Run ads
- Win, win, win
