BrillMedia.co

Ad Tech Spotlight: The Battle Against Spiraling Ad Fraud Costs

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The reality is, for a professional marketer or big advertiser to reach an audience, you have to be in the digital marketplace, Brill argued.
Today we’d like to introduce you to Robert Brill.So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
BrillMedia.co started because we saw an opportunity to give businesses access to the same tools, capabilities and expertise that are usually reserved for large advertisers with hundreds of millions of dollars to spend. In 2010, advertising took a turn towards mass automation with behavioral data and algorithms decisioning. Both create powerful ways to reach consumers. I was there helping transition my agency employer into the age of programmatic ad buying and I was an early adopter of this new age of digital advertising. So, we began in 2013 to offer marketing and advertising solutions to small and mid-size businesses so that they could benefit from these massive opportunities. Since then, we’ve taken on multiple agency clients and advertisers who want to leverage data and automation in their advertising practice.

Download the full S&P Global Report on Ad Fraud

Here is an excerpt of Robert’s quotes from the research report:

“There are lots of great tools to combat ad fraud and we need to continuously test these new solutions for their effectiveness,” Brill began.

“The reality is, for a professional marketer or big advertiser to reach an audience, you have to be in the digital marketplace,” Brill argued.

Learn more about S&P Global’s market insights.

Robert Brill

Robert is the CEO of BrillMedia.co, host of the LA Business Podcast, and host of The Great Reset on YouTube.

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