As part of BitBean‘s CEO Speak, Charlie Katz talks to Robert Brill, CEO of Brillmedia.co on his series about the “How Business Leaders Plan To Rebuild In The Post COVID Economy.”
Robert is the CEO of BrillMedia.co, a digital advertising firm built to grow companies with precision marketing and advertising. In 2020 the company is ranked California’s 7th fastest-growing private company by Inc. Magazine, and in 2019 was listed on the Inc. 500. Robert hosts the LA Business Podcast, writes in Inc. and Forbes, and has spent 17 years in advertising.
Robert states, “A quarter in advertising feels like a year. So, it’s been a long few months. We changed our messaging early on to communicate opportunities about how to thrive in a down economy.
On April 2nd we published our Recession Marketing Guide, which the definitive research-backed look at businesses that have succeeded in economic downturns since the 1921 recession, through the Great Recession. This guide answers a critical question that I had, which was, what should we be advising our clients to do? We’re an advertising and marketing firm. Are we even relevant right now? The research shows that companies that push forward with marketing expenditure when the economy slows are positioned to see outsized returns when the economy rebounds”.
Both in life, and in advertising campaigns, testing and iterative learnings are keys to success.
