Recession-Marketing-2020

The Secrets Of Marketing During Economic Downturn 2020

Should We Be Marketing Now?

The essential guide for marketing agencies and business owners answering tough questions about marketing during downturns. See evidence-based research about how businesses have thrived in past economic downturns to grow sales, increase profits, and become staples in American life.

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Section 1

Why Market During Recession Is Essential

Section 2

Innovation Is Propelled By Marketing

Section 3

Stories About People Who Thrived During Recession

Section 4

Massive Opportunities In Today's Economic Malaise

Section 5

How To Market During A Recession

Section 6

Great Brands Marketing Today

My Name Is Robert Brill

I’m on your side because we’re in this together.

Like you, I’m a business owner. There is so much change in the world and I needed to know which direction to advise my clients, and which direction to take my business. I’ve been working on BrillMedia.co since 2013, and with the very fast economic slowdown I wanted to know what happened in past downturns. 

This secondary research guide looks at data going back to 1921 to understand what happens when companies continue to market during economic slowdowns. Is there any good reason for companies to keep spending money to reach consumers?

The research answers key questions affecting all business owners.

Should we be marketing now?

Is marketing important right now?

Should I wait and see what happens?

What should we expect if we continue to spend on marketing?

How do I market without being tone deaf?

How do I know if I should be investing in new customers?

What are other companies doing today?

My business is non-essential, should I run ads?

What happened during past recessions?

What have other companies done when recession hits?

Is there a light at the end of this tunnel?

What I want you to do with this information is make a strategic and informed decision about how your business may be able to grow even with the uncertainty we all face.

For Marketers

Take this research as a guide to advise clients. Grow your business with this research. Thrive. We show examples of how how PR, press, social media, influencers, and advertising have helped brands grow during past recessions. The sources include reputable news publications, research reports, and case studies demonstrating how and when marketing efforts pay off for business owners. Some of the most indelible marks in the marketing business have been created out of massive economic downturns. Use this document to advise your clients about when and how to market.

For Business Owners

It seems like the sky is falling, but I want you to see that there are forms of opportunity. I want you to see the incredible innovation that has come out of the most challenging times in American history. According to the SBA, small businesses make up 49.2% of all private-sector employment. The decisions we make impact our families, our communities, the people we employ, and the customers we serve. I want you to have the knowledge and resources to help make good decisions.

In this document we go through a series of questions that you can ask yourself about whether it’s the right time to market your business.

Succeed.

The Day Before Our Largest Client Cancelled

This is the day that sports teams started pausing their seasons, travel bans were announced, and clients were cancelling campaigns. 

I know how you feel because I’m going through it with you. I have people who depend on me and my business. I’m the leader they look at to make tough decisions about where to go, how to pivot, and whether to continue.

This is a screenshot from a video I made with two very important points:

Don’t Panic

Find Opportunities

We’ll get through this together, and this work is my contribution to our collective success.

Free Version

Executive Summary

Introduction

Condensed Slide Presentation

Paid Version

Full 9,500+ word PDF

90 slide presentation

Links to sources and research

Full Video and Audio Webinar

If you buy the full version I guarantee you’ll love it. If you don’t, we’ll give you a full refund.