Are you doing the most you possibly can to boost sales with remarketing? We run remarketing campaigns on almost every campaign we run, across almost every platform. Whether it's banners, LinkedIn, Meta, or TikTok, remarketing drives performance.
The most common way of talking about remarketing is site remarketing -- reaching people who have recently been to your site. Let's drill down a little further though. Instead of remarketing the entire site, let's remarket to people who have been to a very specific page on your site. For ecommerce, for example, that would be users have abandoned carts.
And then you have social media remarketing. This is remarketing to people on TikTok or Meta who have followed your page or engaged with your page -- i.e., likes, comments, and shares. We often do video remarketing to people who have watched 50% or 100% of your video. These are people indicating that they are interested in your message.
In the next post, we'll talk about how you can boost sales with remarketing using email addresses!
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