In this post, we’ll wrap up our series on remarketing. You can see from the most recent posts that remarketing is a comprehensive tool and catch-all-phrase that allows many marketing strategies to take shape. Here are the key points to remember.
- When people say remarketing they often connect it to site remarketing. This is true, and even if you are not doing any other type of remarketing, it’s important to turn on site remarketing because this can have such an outsized benefit to your marketing campaigns. You can then go a step further and break out audiences by the pages they are seen on your website. A way to make site remarketing more interesting is to breakout targeting to key product or purchase pages that are relevant to your customers, such as remarketing to cart abandons.
- Remarketing can be triggered on a number of non site activities such as Facebook Page engagers and people on the email list. Experiment with this type of remarketing if you want to find different types of signals that may help your marketing campaign become more effective. Look for any type of native action in social media channels where people can connect to your brand, so that these people can be reached after their initial engagement to your brand.
- Because remarketing has the ability to segment people with such granularity, you can pair up specific consumer segments to specific creative executions. The most common us deployment of this tactic is to show product ads to people who recently visited your product pages.
In summary, remarketing can be deployed anytime you have the ability to pixel or track people on an owned property, or a property that you control on social media platforms.
The best marketers are constantly experimenting with the different data signals and consumer journeys that drive a consumer to take action with your business.