Blog › Topics
Browse by Topic
Every Brill Media article, organized by subject. Pick a topic to dive in.
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Programmatic & Media Buying
Programmatic advertising, DSPs, media-buying strategy, data and audience targeting.
166 articles → -
Social Media Advertising
Facebook, Instagram, TikTok and paid-social advertising tactics that drive performance.
41 articles → -
Influencer Marketing
Influencer and creator-led campaigns, partnerships and measurement.
12 articles → -
Hyperlocal Advertising
Location-based and hyperlocal advertising for precise local reach.
11 articles → -
Agency Growth & Leadership
Growing a media-buying business — leadership, hiring, retainers and client strategy.
23 articles → -
News & Awards
Brill Media company news, awards and industry recognition.
5 articles →
Latest articles
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TikTok Ads Manager Campaign & Pixel Setup 2023
Learn how to efficiently set up and manage your TikTok Ads Manager campaigns and pixel for 2023. Boost your ad performance now!
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Top Tools For Marketers
Crowdfire, ClickFunnels, and Postbox are among the tools I recommend for marketers as they look to stay ahead of the competition.
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You Can’t Afford Guesswork To Win at Advertising in 2026
Brill Media CEO Robert Brill reveals strategies to eliminate the guesswork in advertising, helping businesses maximize ROI in 2026 and beyond with data-driven insights.
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2024 Digital Advertising Trends
2024 digital marketing trends on the ways business will grow, challenges to the ecosystem, and whether a recession is coming.
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Elon Musk Tells Advertisers "Go F Yourself"
At the New York Times Dealbook Summit Elon Musk told advertisers who are boycotting X to "Go F yourself", pointing out Bob Iger.
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Contextual Data In Advertising
You've probably heard about lower data fidelity in advertising right now due to recent changes in data sharing.
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Data In The Programmatic Ecosystem
Data in the programmatic ecosystem makes it a powerful way to reach consumers, drive sales, and generate leads for businesses.
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Understanding Contextual Targeting for Advertising
What's key to understanding contextual targeting is the data sources that this advertising technique uses to serve ads.
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Why You Should Use Demand Side Platforms (DSPs)
If you're not sure whether you should use demand side platforms (DSPs) for your advertising campaigns, take a look at these data options.
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What Is "Programmatic Advertising" Anyway?
You've probably heard of programmatic advertising by now, but what does it actually mean? It's very powerful but also very complex.
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Don’t Change Paid Media Creative Too Soon - Here's Why
When should you change paid media creative? If you change it too soon, the algorithm and your team won't have time to find the top performers.
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Creative Testing Frequency for Paid Media
What's the best creative testing frequency for paid media? Creative testing never ends, but there are some cyclical elements to it.
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