Marketers can now target users based on where the are in the physical world. Hyperlocal gets us down to 50 foot targeting to businesses.
Ads are served to users when they connect to any of thousands of mobile apps including Pandora, CNN, Google, Flixster, and Words With Friends.
Place Based Remarketing
Reach customers at key locations around the city. Through partners BrillMedia.co looks at device data from users and buckets them into interest categories. With these data we serve ads to people based on where we know they’ve been.
Pinpoint interest and purchase intent based on hyperlocal data. Over 25 canned segments exist, and we create custom segments for clients, such as:
Foodies: visited 10 middle to high end restaurants in the last 30 days
Golfers: visited known golf ranges 5 times in the last 30 days
Business People: visited the local airport 5-10 times in the last 30 days