Finding Those Paid Media Insights That Grow Your Business

Let's talk about how you can find those paid media insights that help you grow your business. Fundamentally, you need to test what actions you can take that can grow and scale your business. And while you may not be able to identify directly attributable sales, what you can do is some sort of testing and analysis.

For example, if you're spending $20 per day on Instagram ads , double it to $40 a day. If you're posting content two or three times per week on Instagram, post four to six times per week. The core idea here is that you will see, over time, whether or not your sales are increasing or decreasing.

What you're looking for is that nugget of performance, that key insight that can really drill down into something that's predictable, repeatable and scalable for a business. Maybe it's a certain method, or maybe it's a new piece of creative, that unlocks a paid media insight that helps you grow your business.