We can do what with email addresses?! Yes, it's true. You can, in fact, use email addresses for remarketing.
Our clients are so surprised to know they can use email addresses for remarketing, that once they know about it, they want to do it over and over again. I know from 20 years of digital advertising experience that this is one of the most interesting things you can do with an email address.
So, here's how you do it. Take your list of subscribers, leads, customers, former customers -- any email address you have -- and upload it to the platform of your choice. Your email address data will then be used as a data signal for ad targeting. That's right! You can serve ads to your email list via Meta, TikTok, banners, LinkedIn, Twitter, etc.
Email address remarketing is really powerful form of remarketing that a lot of business don't know about. But now you do!
