Our unique processes drive results, and it starts with our thoroughly developed Standard Operating Procedures. Everyone knows where their responsibilities start and end. Our business has multiple redundancy measures in place to ensure accuracy every step of the campaign. Account and Media Buying teams communicate with clear swim lanes. Account teams are client advocates, and internal project managers. Media Buying teams are focused on setup, daily performance, and optimization. The important details are managed with sensitivity towards our people, deference to expertise and data, and space to innovate.