How We Grew Our Own SEO: 1,115 Keywords Improved
Improving High-Intent Search Visibility
How We Grew Our Own Search Visibility
This case study shows how Brill Media improved our own organic presence, using the same SEO strategy we deploy for clients through Launchpad and Growth Engine.
Overview
Building visibility where it matters most
Brill Media had strong brand visibility, but there was an opportunity to capture more organic search demand around the services most closely tied to revenue and agency partnerships.
The goal was to improve Brill Media’s presence for high-intent searches across paid media, white-label services, PPC, programmatic advertising, and broader advertising solutions.
Rather than focusing on traffic alone, the SEO strategy prioritized commercially relevant searches that could connect Brill Media with agencies and advertisers actively looking for media buying expertise. This is the same approach we bring to Launchpad and Growth Engine clients.
Responsibilities: SEO Strategy, Technical SEO, On-Page SEO, Content Strategy and Authority Building
Challenges
Competing for high-value commercial visibility
Competitive Search Environment: Paid media, PPC, programmatic advertising, and agency-related searches are highly competitive, making it difficult to earn prominent organic positions.
Commercial Keyword Opportunity: Brill Media needed greater visibility for searches directly connected to its core capabilities and white-label agency partnership model.
Site-Wide Authority: Improving rankings required more than optimizing individual pages. Brill Media needed stronger connections between its homepage, capabilities, solutions, resources, and case studies.
Solutions
Connecting technical SEO, content, and authority
Commercial Page Optimization: Brill Media strengthened keyword targeting and relevance across its homepage and supporting service pages, aligning content more closely with high-intent searches.
Strategic Internal Linking: Internal links were improved across capabilities pages, solutions, resources, case studies, and other important areas of the site to strengthen authority flow and help search engines understand the relationship between Brill Media’s services.
Expanded Topical Authority: Content coverage was strengthened around paid media, PPC, programmatic advertising, digital media buying, white-label services, and advertising solutions.
Authority Building: Content depth, backlinks, internal authority flow, and entity signals were strengthened to support broader organic search visibility.
Key Results
Commercial rankings moved up
1,115 Keywords Improved
Ranking gains were achieved across more than one thousand search terms, expanding Brill Media’s overall organic search footprint.
+215 Keywords in Top 20
Keywords ranking in Google’s Top 20 increased from 323 to 538, creating substantially greater visibility across commercially relevant searches.
+39 Keywords in Top 10
Top 10 rankings increased from 177 to 216, putting more Brill Media pages on the first page of search results.
Multiple #1 Google Rankings
Brill Media secured the top organic position across multiple high-intent commercial searches related to its core services and agency offering.
Up to 77% Ranking Improvement
Several commercially relevant search terms recorded dramatic gains, with individual keywords improving approximately 40–70% or more.
Impact
From search visibility to commercial visibility
Brill Media’s SEO strategy did more than increase the number of keywords appearing in search results. It improved visibility for the types of searches most closely aligned with the company’s services and prospective customers.
Individual commercial terms made significant ranking jumps, including movements from approximately #39 to #9, #23 to #7, and #22 to #7.
At the same time, the broader keyword footprint expanded significantly, with hundreds of additional terms reaching stronger organic positions and 1,115 keywords improving overall.
The results? A stronger organic search presence built around commercial intent rather than traffic for traffic’s sake.
Brill Media now has greater visibility across paid media, PPC, white-label services, programmatic advertising, and related agency searches, creating more opportunities to be discovered when agencies and advertisers are actively looking for solutions.
This is what we build for clients: organic visibility that compounds alongside paid media, not traffic for traffic’s sake, but visibility that drives pipeline. Want this for your business? Start with the $497 Diagnostic.
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