About the Founder
Robert Brill
Founder & CEO, Brill Media
- 23 years in advertising
- $100M+ ad spend managed
- 11× Inc. 5000 / Inc. Regionals / FT honoree
Robert Brill is the founder and CEO of Brill Media, a Los Angeles-based advertising and marketing agency created for founders who have built a great business based on deep expertise and quality work.
Brill Media is for great businesses that need to stop relying on referrals and are done gambling with marketing that never seems to pay off.
Since 2003, Robert has been working in advertising. He’s managed over $100 million in ad spend. Through that time Brill Media has been recognized 11 times across the Inc. 5000 Regionals and Financial Times 500 list of America’s fastest growing private companies.
Across his 23-year career, Robert has worked for the largest agencies in the world, including Universal McCann and Starcom, working on clients such as Bacardi, Toshiba, PetSmart, Sizzler, Best Buy, Lexus, and Sony Pictures. At Universal McCann, his media plan for the film “When a Stranger Calls” won Best in Show at the 2006 Media Plan of the Year Awards.
In 2013, Robert founded Brill Media to make it easier for businesses to grow using the same tools, tactics, and proven systems that large brands use. Most professional services firms, B2B companies, and local businesses are built on referrals and reputation, and these are the industries that the ad industry serves the worst. There’s too much jargon, too many black boxes, and budgets that just vanish without proof.
Brill Media works differently for professional services firms, B2B, and local businesses. Strategy comes first before spend. Systems are developed for scale. Marketing is deployed that de-commoditizes a business until it becomes the inevitable choice in its category.
For agencies, Brill Media is the white label media buying partner that makes media profitable, serving creative agencies, general marketing firms, and companies that need to add a media buying profit center to their already stellar work.
Robert writes about advertising for Fast Company, Forbes, and Inc. His work has been featured by American Express, HubSpot, PBS’s Next Avenue, and industry podcasts. He is a member of the Forbes Business Council and talks about current marketing strategies with 600-plus episodes on YouTube.
Featured in & quoted by
- American ExpressHow to Market an “Unmarketable” Business
- HubSpotMarketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend
- Fast Company13 Tips to Stay Level-Headed in the World of Business
- L.A. Business JournalStart a Business in L.A.
- Next Avenue (PBS)Managing Change at a Small Business
- Yahoo Finance10 Tips To Start a Business With Very Little Money
- AOLEntrepreneurs' Tips To Start a Business With Almost No Money
- WorthEntrepreneurs Who Thrived During COVID
Also published on
- Fast CompanyWhat You Should Know About Growing Agency Revenue With a Media Buying Partner2023
- Inc.What Should You Do With Extra Marketing Budget?2019
- ForbesFive Ways To Advertise Like a Fortune 500 Brand2019
- ForbesSeven Things You Should Know About Digital Advertising This Year2018
- ForbesFive Ways To Find Trustworthy Local Vendors As A Business Owner2018
- HuffPostTurn Your Small Business Into a DIY Ad Agency2017
- Street Fight6 Ways To Use Hyperlocal Data To Rebuild in the Covid-19 Economy2020
- Street FightWhy You Should Be Using a Demand-Side Platform for Location Advertising2020
- HackerNoonThe 6 Key Elements for Marketing in 20202020
Listen & watch
- Simpli.fi TVRobert Brill on Simpli.fi TV
- The ToddCast ShowThe Making of an Ad Empire
- Experts SpeakHow to Properly Use Advertising to Grow Your Business
- The SuccessGrid PodcastElements to Scale Your Advertising
- How to Scale a BusinessHow Robert Brill Uses SOPs for Efficient Scaling and Growth
- Open Tech TalksAI and the Art of Advertising
Find Robert on
Articles by Robert Brill
All 250 articles on brillmedia.co, by topic.
Programmatic & Media Buying (166)
- You Can’t Afford Guesswork To Win at Advertising in 2026
- 2024 Digital Advertising Trends
- Elon Musk Tells Advertisers "Go F Yourself"
- Contextual Data In Advertising
- Data In The Programmatic Ecosystem
- Understanding Contextual Targeting for Advertising
- Why You Should Use Demand Side Platforms (DSPs)
- What Is "Programmatic Advertising" Anyway?
- Don’t Change Paid Media Creative Too Soon - Here's Why
- Creative Testing Frequency for Paid Media
- Paid Media Is A Real-Time Focus Group
- Paid Media Agencies vs Marketing Agencies
- Email Address Remarketing For More Conversions
- Remarketing Ad Strategies For Your Campaign
- Creative For Paid Media
- Digital Advertising Creative Success
- Want Scary-Good Paid Media Creative?
- Transform Your Funnel with Strategic Paid Media Metrics
- Boost Sales with Priming: Simple Strategy Explained
- Marketers and Priming Consumers Before Purchase
- Search-Ad-Landing-Pages
- Improving Your Search Ad Copy
- Keyword Match Type for Google Search Ads
- Keywords For Search Ads
- Search Ad Strategy For Your Business
- First Party Data For Advertising
- Paid Media Insights - Data To Grow Your Business
- Digital Media Strategy: How To Develop One
- Paid Media Engagement Is More Than A Vanity Metric
- New Paid Media Channels - When To Add
- Paid Media Strategy
- Brand Safe Ads In DSPs
- Contextual Targeting DSP Ads
- Audience Avatar - Know Your Customers
- Cookieless Advertising a New Approach to Paid Media
- Ad Creative For Your Paid Media Campaign
- Paid vs Organic Social
- Paid Media KPIs - What You Need To Know
- 5 Paid Media Best Practices
- Paid Media Ecommerce Sales Case Study
- Programmatic Advertising Advantages
- Demand Side Platform Capabilities
- 5 Elements to Improve Meta Ad Performance
- Digital Advertising Key Performance Indicators
- What Is A Demand Side Platform
- 9 Paid Media Must-Haves Checklist For A Successful Launch
- How Do You Differentiate Between Paid Media Agencies?
- Is Your Paid Media Agency Accountable?
- Hire An Experienced Media Buying Team
- 11 Digital Targeting Tactics for Marketing Success
- High Consideration Purchase Consumer Journey Part 1
- A Low Consideration Purchase Consumer Journey
- Consumer Journey Tracking
- Four Phase Consumer Journey
- What Is A Consumer Journey?
- How Remarketing Works
- Advanced Remarketing Setup
- How To Setup Remarketing Campaigns
- Strategies For Remarketing
- Social Remarketing Success Strategies
- App Remarketing Opportunities
- Email Remarketing Campaign
- Website Remarketing (How To)
- Platform Remarketing Capabilities
- What Is Remarketing?
- Top Dynamic Creative Vendors
- Dynamic Creative Logic
- Dynamic Creative Benefits
- Dynamic Creative Weather Targeting
- Dynamic Advertising Creative
- Dynamic Creative For Creative Teams
- Top Contextual Advertising Agency Data Companies
- What Is Contextual Targeting?
- Top Contextual Data Companies
- Advertising Sentiment Analysis
- What Is Advertising Viewability?
- What Is Brand Safety In Advertising?
- How To Run URL Contextual Targeting
- Domain Contextual Targeting Use Cases
- Contextual Keyword Ad Targeting Use Cases
- How Does URL Contextual Targeting Work?
- How to Rebuild in the Post COVID Economy
- How Does Domain Contextual Targeting Work?
- Introduction To Contextual Ad Targeting
- Access To The Best Digital Advertising Technologies
- How To Setup Location Advertising Campaigns
- How To Use First Party Data In Advertising
- 6 Key Elements for Digital Marketing in 2020
- Best Advertising Data For Small Business
- Data Driven Marketing For Small To Mid Sized Businesses
- How To Create A Retail Marketing Strategy
- Location Advertising DSP
- 6 Key Location Data Strategies To Rebuild Covid-19 Economy
- How Programmatic Advertising Works
- Credit Card Advertising Data Targeting Is Ridiculously Easy
- 8 Benefits of Demand Side Platforms
- History Of Demand Side Platform Companies
- WFH Real Estate Changes
- Dumpling: Look Into Gig Economy New Tech Startup Apps
- Pandemic Marketing
- Global Ad Spending
- US Digital Ad Spend
- Impending Commercial Real Estate Problems
- Data and Marketing Lessons From Trump's 2020 Campaign
- Local Business Digital Marketing: 33 Tips for Your Small Business
- Global Advertising Spending Forecasts Down $20B
- Foursquare Bought Factual
- Your Ideal Customer Profile
- Coronavirus Good News: Some Positive Perspectives
- Stock Markets Are Loving Trump's Coronavirus Response
- Digital Out Of Home Advertising Is A Big Opportunity
- What Is The Simplest Definition Of Programmatic Advertising?
- Robert Brill Joins Inc. Masters - Brill Media %
- Programmatic Digest Podcast - Brill Media %
- Interview with Robert Brill, CEO of Brill Media - Brill Media %
- Authority Magazine Interview With Robert Brill - Brill Media %
- Five Ways To Advertise Like A Fortune 500 Brand - Brill Media %
- Seven Ways To Achieve Profitability With Digital Marketing
- Entrepreneur Mindset Playbook
- Voyage LA Interview with Robert Brill - Brill Media %
- Advertising Solutions for Small Agencies -
- Ad Tech Spotlight: The Battle Against Spiraling Ad Fraud Costs
- Ad Tech Spotlight: Programmatic TV Push To Receive M&A Boost -
- Helping Agencies With Programmatic: The Agency Trading Desk
- Programmatic Brand Safety For Your Display Advertising
- Broadband Company Data in Advertising
- Programmatic Media Dominates 78% of Display Ads
- Choose A Demand Side Platform: 7 Points
- Turn Amobee Acquisition
- Programmatic for Agencies: Infrastructure for Digital Advertising
- Agile Social Media Marketing
- Paid Media Campaign Setup In 4 Steps
- The Science Behind Banner Advertising: Are Banner Ads Effective?
- Programmatic Advertising Challenges
- On The Future Of MarTech and AdTech - Brill Media %
- What Is People Based Marketing?
- Programmatic Ad Buying And The Jobs Of The Future
- Audience Extension Advertising Opportunities
- I Want The Flaming’ Hot Pants But I’ll Settle
- Custom Digital Audiences
- Staffing Agency Trading Desk - Brill Media %
- Programmatic Vendors: How To Choose The Right Partner
- Takeaways From The ThinkLA Programmatic Summit
- Programmatic Mobile Video Consumption
- Three Reasons Why TubeMogul Is A Strong Video DSP
- Boost Your Agency’s Growth with Programmatic Solutions
- Programmatic Marketing Opportunities For Your Business
- Programmatic Advertising For Small Businesses
- Whitelists To Fight Ad Fraud and Improve Ad Viewability
- Real Time Bidding Ad Fraud
- In-Housing Programmatic Media Investments
- Programmatic Advertising Is Fundamentally About Humans
- Advertising Testing Hypothesis
- The Power of Advertising For Business Growth
- Silicon Beach Events: Silicon Beachfest
- Mobile Device Targeting For Marketers
- HyperLocal is the Future of Programmatic RTB Advertising
- The Programmatic Decision Tree From eMarketer - Brill Media %
- Programmatic Advertising Evolution And OpenX Demand Fusion
- The Programmatic Goldrush is Ending According To IPG Head -
- On Programmatic Video Platforms - Brill Media %
- The Superbowl 2015 Programmatic Ad - Brill Media %
- Digital Media Incursions Into Advertising
- GRP TRP in Digital Campaigns - Brill Media %
- US Display Advertising Forecast Continues To Grow
- Programmatic Media Ecosystem Drives Efficiencies
Social Media Advertising (41)
- TikTok Ads Manager Campaign & Pixel Setup 2023
- Creative Testing Meta Ads
- Facebook Ad Account Setup
- Facebook Custom Conversions (How To Guide)
- Should You Be Running Broad Facebook Targeting?
- Facebook Ads Remarketing Tactics
- Facebook Remarketing Ads
- Big Brands Boycott Facebook Advertising
- Facebook Advertising Boycott
- Why Facebook Business Manager Is So Important
- SXSW Cancelled - How Businesses Can Respond To Coronavirus
- Speaking To Pepperdine Advertising & Communications Students
- Dynamic Creative In Political Advertising
- Contextual Advertising Guide and Use Cases
- Location Data In Advertising -
- How to Get More LinkedIn Engagement and Clicks - Brill Media %
- How To Get Attention On Social Media
- Peloton Girl Holiday Commercial -
- Is Facebook Declining? [2020] - Brill Media %
- Why Facebook? $22B in Digital Ads & Unmatched Social Proof!
- Meta Google Duopoly Ending
- How To Develop Strategic Partnerships To Grow Your Business
- Collect Email Addresses For Business
- Branded Content On Facebook Live - Brill Media %
- Your Give Away Content Strategy -
- Blogging For SEO |Brill Media
- Facebook Ad Performance During The Thanksgiving Weekend -
- Small Business Digital Marketing: 3 Reasons To Engage
- Responsive Social Marketing
- Facebook CPMs Are Increasing
- Facebook Keyword Interest Targeting
- Remarketing User Engagement on Facebook
- Marketing Lessons From Donald Trump's Election Campaign -
- Political Advertising Tactics You Can Learn From
- 3 Facebook Ads Optimization Tips
- How Social Proof Factors Into Your Social Marketing Efforts
- I'm Sad Vine Is Shutting Down - Brill Media %
- What Are Acxiom Personicx Clusters?
- Can You Buy Data From Facebook
- How To Improve Facebook Lead Ads
- The Power of Twitter for Businesses - Brill Media %
Agency Growth & Leadership (15)
- Top Tools For Marketers
- Clients Want Urgency, Prioritize Like a Pro: Are You A Top Client?
- Paid Media For Business Owners - How To Grow
- 7 Best Business and Digital Marketing Tips To Beat the Recession
- Business Owner Recession Playbook -
- Job Opening: Programmatic Media Buyer - Brill Media %
- Psychological Advertising Tactics
- Maintaining A Healthy Lifestyle Is Important For Entrepreneurs
- IFTTT Business Tools
- Entrepreneur Success Framework
- How To Build A Business Website: Research - Brill Media %
- Silicon Beach Fest Downtown Los Angeles
- Negativity No More: Recognize & Overcome
- Push Aside Negativity, Recognize Negative Mindset & Win!
- Unlock Positivity: Recognize and Remove Negative Mindset
Influencer Marketing (12)
- Restaurant Media Buying
- Small Business Hyperlocal Marketing
- Sell The Sizzle - Brill Media %
- Marketing And Advertising Campaign Ideas -
- Small Business Remarketing Solutions
- Vidcon For Marketers
- Periscope Influencer Interview: Alex Khan
- Part 2: Periscope Influencer Interview: Alex Khan
- Part 1: Periscope Creator Interview: Alex Khan
- Sazan Hendrix Influencer Marketing Success
- Influencer Marketing Ecosystem Updates
- Organizing the Influencer Marketing Landscape
Hyperlocal Advertising (11)
- Hyperlocal Data Targeting
- Hyperlocal Advertising Campaign Setup with Factual
- SMB Digital Marketing and Advertising
- Hyperlocal Advertising - 4 Key Points and Use Cases
- How Does Location Based Audience Targeting Work?
- How To Execute Marketing Campaigns
- On Advertising And Marketing - Brill Media %
- How We Define Geo-Behavioral Data Targeting - Brill Media %
- Location Retargeting, Geo Fencing and Pixel Remarketing
- What Is Hyperlocal Targeting
- Radius Targeting Ads
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