Demand Side Platforms (DSPs) are the central tool that advertisers use to reach millions of people every day, across the web, apps, connected television (CTV), digital out of home, and digital audio. A DSP is a sophisticated digital instrument that helps these businesses grow.
DSPs bring three different resources all into one platform interface. The first is ad inventory -- the ability to reach people across all these disparate parts of the media landscape.
The second is data. In The Trade Desk alone, for example, there are over 750,000 different data segments and over 200 different data providers.
The third is a whole suite of ancillary tools, such as brand safety tools, contextual targeting tools, and viewability tools, to ensure that ads get delivered to the right user at the right time.
DSPs give advertisers the ability to control and optimize and, in short, make an advertising campaign work.
What Is A Demand Side Platform
Video Transcript: What Is A Demand Side Platform
In this brief video, we're going to talk about demand-side platforms, or DSPs. DSPs are the central point that advertisers use to reach millions of people every day across the open web, across apps, across connected television, digital out-of-home, and digital audio. The demand-side platform is a sophisticated piece of equipment that helps these businesses grow, and they connect three different types of tools all into one platform interface.
The first is ad inventory, the ability to reach people across all these disparate parts of the media landscape. The second is data. In just The Trade Desk, for example, there are over 750,000 different data segments and over 200 different data providers.
And number three, a whole suite of ancillary tools, such as brand safety tools, contextual targeting tools, viewability tools, to ensure that ads get delivered to the right user at the right time. The last component of the demand-side platform is really the ability to control, optimize, and make an advertising campaign work. My name is Robert.
I'm the CEO of Brill Media. We are a white-label media buying agency for creative teams and marketing teams, and we help business owners grow with the best tools, targeting, and tech in the marketplace. Follow for more advertising and marketing tips.
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