Facebook Custom Conversions (How To Guide)

Video Transcript: Facebook Custom Conversions (How To Guide)

Watch this video for a step-by-step view of how to create custom conversions using the events setup tool inside Facebook Business Manager. So the first thing you're going to do is go to business.facebook.com. You can see in the URL bar, navigate to the hamburger menu, find a way to get to events manager.

You'll get to a page that looks like this and then click on the pixel. And you're going to want to get to the event setup tool. It's going to load a dialog box, type in the URL, and what you can see is you'll have this event setup tool delivered from Facebook.

Track a new button. You click on this and you tell it what type of button you want. What this does is we'll fire the lead conversion event every time the button is clicked.

So click on this, no value, click on confirm. You are going to want to test the event. You're going to go back to the URL, see if the lead button loads after you re-click on the submit button.

And as a result, you will get confirmation that your events are now set up. My name is Robert. I'm your friend in paid media.

Thanks for watching. Talk to you soon.