Search Ad Strategy For Your Business

Video Transcript: Search Ad Strategy For Your Business

You're running ads on Google search and you're not getting the leads or sales that you're looking for. Let's diagnose the issue and give you some ways to improve the performance of your Google search ads. There are six things we're going to cover in this video and subsequent videos.

Talk about the top line, then we're going to go into the details. So, number one, is Google search the right place to run ads for your business? That's number one.

Number two is keywords. Are you running the right keywords to attract your right customer? Number three is the ads.

Are your ads compelling? Number four is the landing page. Are you driving people to a page that is clear and concise with the action you want them to take?

Number five, we're going to talk about how to remedy the situation. And number six, we're going to talk about creating a testing framework. So, just starting with number one, and then in subsequent videos, we'll go into other things.

Starting with number one, the question is, is Google the right place to run? For many advertisers, the answer is yes, because Google is a place where people are really interested in getting a solution to a problem that they have. And if your business offers that solution, then that's the right place to be.

The reasons why Google may not be the right place is, number one, there's no immediate solution for your business. Number two, it's highly expensive. You could be in an incredibly competitive market where clicks cost $20, $30, $40, and it's just out of your range.

Other channels might be relevant if you're the type of product or service that people can consider over time. And once they are ready to make the purchase, they actually go to your website. So, you can drive people with banners, with Facebook ads, with LinkedIn ads, with TikTok ads.

Those all might be more effective for you than Google search. I will tell you, most clients, we recommend they run Google search ads because it's usually the right place to be. So, chances are, for your business, it's the right place to be.

My name is Robert. I'm your friend in digital advertising. Follow for more videos where we're going to talk about Google search.