eMarketer continues to share important data for the evolution of the programmatic marketplace with their view of the programmatic decision tree. If you’re not sure about programmatic media, whether you’re buying it, or how you can buy it take a look at this simple decision tree. Use it to identify the type of programmatic media you’re buying.
It’s like Plinko for programmatic. #priceisright
If you have 45 minutes view the longer webinar. It’s full of great information to serve up to clients about the importance and scale of programmatic media in 2015
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