In this post, we’ll look at some of the companies in the contextual data marketplace. These are valuable tools for contextual advertising agencies.

Keyword targeting lets us run ads on pages across the web that contain the keywords we want to surround.

In this post we’re going to discuss first party data, also known as retargeting or remarketing data.

In this post we’ll share additional context about DSPs, and dive into programmatic advertising.

See how to access TikTok Ads Manager, setup a campaign, create the pixels, and place pixels on your website. We discuss the strategy behind the different optimization options, and best practices to get the best results for your campaign.