Social media has changed the way we communicate and market our businesses. There are a few platforms that impact the growth of our business, so today we’re talking about the power of Twitter for business.
For BrillMedia.co Twitter has been a fantastic source of worldwide opportunities to generate exposure. In fact, on our News page seven of the eight features came from an exchange on Twitter, and one from a Facebook conversation.
We get 2-3 email reach outs a week from people who found us on Twitter. These people want to talk about media campaigns, learn about marketing, or share with us new tools to use. These interactions build relationships, build our email list and set us up with a pipeline.
The way we keep Twitter fresh is by posting relevant content focused on our business: advertising, programmatic media, marketing, hyperlocal, geo-behavioral and audience targeting. We post our content, engage in conversation, retweet thought leaders and share opinions from trade publications.
The second element is the follow / unfollow work, which means occasionally filtering through new followers, unfollowing the ones who don’t follow back, and really getting new users to discover BrillMedia.co.
One benefit to Twitter for business is that it’s a great platform to discover and be discovered across the world and in your particular community. Another is that it supports social proof. A high follower count combined with great content and a strong profile results in validation of our business.
For business of any size, and especially for small businesses where time is more abundant than cash flow, Twitter is a great way to be discovered.