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Programmatic & Media Buying
Programmatic advertising, DSPs, media-buying strategy, data and audience targeting.
166 articles
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You Can’t Afford Guesswork To Win at Advertising in 2026
Brill Media CEO Robert Brill reveals strategies to eliminate the guesswork in advertising, helping businesses maximize ROI in 2026 and beyond with data-driven insights.
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2024 Digital Advertising Trends
2024 digital marketing trends on the ways business will grow, challenges to the ecosystem, and whether a recession is coming.
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Elon Musk Tells Advertisers "Go F Yourself"
At the New York Times Dealbook Summit Elon Musk told advertisers who are boycotting X to "Go F yourself", pointing out Bob Iger.
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Contextual Data In Advertising
You've probably heard about lower data fidelity in advertising right now due to recent changes in data sharing.
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Data In The Programmatic Ecosystem
Data in the programmatic ecosystem makes it a powerful way to reach consumers, drive sales, and generate leads for businesses.
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Understanding Contextual Targeting for Advertising
What's key to understanding contextual targeting is the data sources that this advertising technique uses to serve ads.
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Why You Should Use Demand Side Platforms (DSPs)
If you're not sure whether you should use demand side platforms (DSPs) for your advertising campaigns, take a look at these data options.
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What Is "Programmatic Advertising" Anyway?
You've probably heard of programmatic advertising by now, but what does it actually mean? It's very powerful but also very complex.
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Don’t Change Paid Media Creative Too Soon - Here's Why
When should you change paid media creative? If you change it too soon, the algorithm and your team won't have time to find the top performers.
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Creative Testing Frequency for Paid Media
What's the best creative testing frequency for paid media? Creative testing never ends, but there are some cyclical elements to it.
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Paid Media Is A Real-Time Focus Group
Paid media is also a real-time focus group, and this paid media feedback loop needs to influence the creative.
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Paid Media Agencies vs Marketing Agencies
You may be wondering what sets paid media agencies apart from other types of advertising and marketing agencies.
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Email Address Remarketing For More Conversions
Get an overview of email address remarketing to reach the people on your email list for higher conversion rates.
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Remarketing Ad Strategies For Your Campaign
Let's talk about the remarketing ad strategies you can run to boost business sales for your advertising campaigns.
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Creative For Paid Media
If you want reliable paid media performance, focus on the creative. This is part three of talking about creative for paid media.
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Digital Advertising Creative Success
Need some help with your digital advertising creative? There may be more options than you think. Here are some to consider.
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Want Scary-Good Paid Media Creative?
Want your paid media to be scary good? Figure out the right mix of paid media creative and you will be golden.
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Transform Your Funnel with Strategic Paid Media Metrics
Leverage paid media metrics to skyrocket your sales funnel's effectiveness and maximize ROI. Increase conversions and boost sales now!
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Boost Sales with Priming: Simple Strategy Explained
Need to grow your business? Let's talk about how to boost sales by priming consumers first and selling to them second. Learn how priming consumers can skyrocket your sales
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Marketers and Priming Consumers Before Purchase
One of the biggest mistakes businesses make is they are not priming consumers before the purchase across digital advertising channels.
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Search-Ad-Landing-Pages
If you're getting a lot of clicks on your Google Search ads but no leads or sales, review your search ad landing pages.
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Improving Your Search Ad Copy
Improve your search ad copy if you are running Google search advertising but your click through rate is low and your CPC is high.
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Keyword Match Type for Google Search Ads
Keyword match type helps your search ad show for the best combination of keywords in your Google search campaign
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Keywords For Search Ads
For actual leads and sales, not just clicks, try narrowing your keywords for Google Search ads down to those that best describe what your customers want right now.
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Search Ad Strategy For Your Business
A search ad strategy is important for the growth of your business. We'll review what you need to know to make search ads work.
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First Party Data For Advertising
First party data for advertising is a goldmine for the growth of your business. Use it for programmatic and social remarketing campaigns.
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Paid Media Insights - Data To Grow Your Business
Paid media insights are the nuggets of data from your advertising campaign that help you grow your business.
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Digital Media Strategy: How To Develop One
Your digital media strategy is a way to protect you from making mistakes with your advertising investment.
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Paid Media Engagement Is More Than A Vanity Metric
Do you ever wonder what the value of paid media engagement is with regard to digital marketing?
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New Paid Media Channels - When To Add
Should you add new paid media channels to your existing marketing mix? We'll take a look at how you can answer this question.
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Paid Media Strategy
Paid media strategy is the plan you have to drive business growth, that protects your paid media investment from bad decisions.
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Brand Safe Ads In DSPs
Brand safe ads in DSPs (demand side platforms) help your brand stay protected from content that will hurt your brand.
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Contextual Targeting DSP Ads
The contextual targeting DSP ads help businesses reach users based on the context of the site and it's content.
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Audience Avatar - Know Your Customers
Your audience avatar is a breakout of the people you are reaching with your marketing and advertising efforts.
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Cookieless Advertising a New Approach to Paid Media
Cookieless advertising is changing the methods and practices needed to reach consumers and generate a sale.
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Ad Creative For Your Paid Media Campaign
If you want strong paid media performance, using the right mix of ad creative will be a big part of your success.
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Paid vs Organic Social
Who wins in the battle of paid vs organic social? To us, the answer is clear. Don't get stuck on 200 video views on organic social.
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Paid Media KPIs - What You Need To Know
Simplifying the process of setting paid media KPIs can be achieved by aligning the KPI with the stage of the sales funnel the media targets.
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5 Paid Media Best Practices
Leverage these 5 paid media best practices to ensure your advertising campaigns are set up to grow your business.
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Paid Media Ecommerce Sales Case Study
Use proven paid media ecommerce sales methods to boost your business, grow your revenue and drive profitability.
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Programmatic Advertising Advantages
Here are some of the many advantages of programmatic advertising.
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Demand Side Platform Capabilities
These are the capabilities from top demand side platforms that will help you reach targeted audiences at scale.
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5 Elements to Improve Meta Ad Performance
Here are five elements you can use to improve your ad performance on Facebook and Instagram.
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Digital Advertising Key Performance Indicators
Insight on how to define your digital advertising key performance indicators to ensure your business grows effectively.
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What Is A Demand Side Platform
Demand Side Platforms (DSPs) are the central tool that advertisers use to reach millions of people every day, across the web, apps, connected television (CTV), digital out of home, and digital audio.
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9 Paid Media Must-Haves Checklist For A Successful Launch
These are the 9 must-know items you need prior to launching your next paid media campaign to get the most out of your advertising investment.
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How Do You Differentiate Between Paid Media Agencies?
Struggling to differentiate between paid media agencies? Find out how to identify the ones that will truly elevate your brand.
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Is Your Paid Media Agency Accountable?
Paid media agency accountability is important to keep clients happy and informed. Is your agency keeping you informed on your media buying?
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Hire An Experienced Media Buying Team
Hire an experienced media buying team to ensure your business is growing and your clients love your advertising results.
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11 Digital Targeting Tactics for Marketing Success
Elevate your marketing game with these 11 easy digital targeting strategies. Use these tactics to market to your best customers, grow your business, and generate more revenue.
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High Consideration Purchase Consumer Journey Part 1
High consideration purchase marketing is different from other types of marketing. See how to make the most of your advertising here.
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A Low Consideration Purchase Consumer Journey
Do you want to know how brands get you to buy when you aren’t really looking for their product? This is low consideration purchase marketing.
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Consumer Journey Tracking
There isn’t a clear delineation on how consumers actually connect to brands in the real world, making consumer journey tracking challengng.
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Four Phase Consumer Journey
Do you know your company’s consumer journey? Follow our blog series to find out about the four phase consumer journey.
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What Is A Consumer Journey?
What is a consumer journey? Find out how you can identify the details of your customer's experience with your brand.
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How Remarketing Works
How remarketing works: it's is a comprehensive capability that allows many marketing strategies to take shape.
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Advanced Remarketing Setup
With advanced remarketing setup there is upfront work, and coordination with pixels, a strategy based on consumer insights, and iteration.
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How To Setup Remarketing Campaigns
In this post, we talk about how to setup remarketing campaigns so your business can target its best customers.
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Strategies For Remarketing
Get the strategies for remarketing that you'll need to grow your business with digital advertising and marketing
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Social Remarketing Success Strategies
In this post, we cover the social remarketing capabilities that exist across top social media platforms that you can use today.
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App Remarketing Opportunities
App remarketing is a great way to pull users through a purchase funnel when the user is having an experience directly insider an app.
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Email Remarketing Campaign
You can upload a list of email addresses and target these people with email remarketing campaigns on Meta and other platforms.
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Website Remarketing (How To)
Website remarketing is an important tool to generate new sales and create repeat customers for your business.
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Platform Remarketing Capabilities
In this post, we’ll start talking about the different types of remarketing signals that can be deployed for advertisers.
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What Is Remarketing?
What is remarketing? It is one of the most powerful tools available for advertisers to grow businesses and drive sales.
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Top Dynamic Creative Vendors
In this post we talk about the best dynamic creative vendors to advertise your business across the web with banners and video ads.
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Dynamic Creative Logic
All of the setup we’ve talked about in the previous dynamic creative posts are powered by dynamic creative logic
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Dynamic Creative Benefits
In this post we discuss the dynamic creative benefits for advertisers who want to grow their business with more sales.
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Dynamic Creative Weather Targeting
In this post, we look at logic for ad optimization, including dynamic creative weather targeting for your business.
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Dynamic Advertising Creative
Dynamic advertising creative is a really important treasure for marketers because this technology allows us to communicate one to one between the brand and the consumer.
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Dynamic Creative For Creative Teams
When we talk about dynamic creative we’re talking about letting the ad messages change based on the connection to the user, using technology.
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Top Contextual Advertising Agency Data Companies
Let's see the contextual data marketplace. These are valuable tools for Brill Media as a contextual advertising agency.
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What Is Contextual Targeting?
What is contextual targeting? Contextual targeting is the deployment of web crawlers, machine learning, algorithms, and data scientists.
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Top Contextual Data Companies
We take a look into top contextual data companies in the marketplace, DoubleVerify and Integral Ad Sciences.
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Advertising Sentiment Analysis
We look at some of the feature solutions such as sentiment targeting that contextual data companies make available to advertisers.
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What Is Advertising Viewability?
What is advertising viewability? The ability to make determinations about the amount of an ad that consumers see.
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What Is Brand Safety In Advertising?
What is brand safety in advertising? It lets advertisers avoid ad targeting alongside content that would hurt their brand.
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How To Run URL Contextual Targeting
The core idea for URL targeting is to do some upfront setup work to find the key pages that signal an interested consumer.
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Domain Contextual Targeting Use Cases
When we deploy domain targeting we think about sites and apps that really speak to a specific type of audience.
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Contextual Keyword Ad Targeting Use Cases
Contextual keyword ad targeting lets us run ads on pages across the web that contain the keywords we want to surround.
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How Does URL Contextual Targeting Work?
URL contextual targeting gives us a lot of control over where advertising is delivered across the open web to grow businesses.
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How to Rebuild in the Post COVID Economy
COVID-19 has changed the way we work worldwide. With many closures and a shift in the work from home models, digital literacy is becoming an important aspect of business.
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How Does Domain Contextual Targeting Work?
Domain contextual targeting is a way to reach people based on the context and content of a page or app to drive business growth.
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Introduction To Contextual Ad Targeting
Contextual targeting is a way to reach people based on the context and content of a page or app.
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Access To The Best Digital Advertising Technologies
Robert Brill, CEO of brillmedia.co, explains to Will Farmer, Media and Communications Manager of OOH Today.
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How To Setup Location Advertising Campaigns
The core elements of location advertising campaigns are about knowing the places that our audience goes, and serving them ads.
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How To Use First Party Data In Advertising
In this post we’re going to discuss first party data, also known as retargeting or remarketing data.
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6 Key Elements for Digital Marketing in 2020
Digital marketing is an incredible value add for anyone who knows how to make the practice work for them, and a big mystery for those who don’t have the skills or technical knowledge.
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Best Advertising Data For Small Business
In this series we are looking at advertising technology with a view of the programmatic landscape and demand side platforms, or DSPs.
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Data Driven Marketing For Small To Mid Sized Businesses
We spoke with Kim Komando about how small and mid-sized businesses can use data-driven marketing to advertise like a Fortune 500 company.
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How To Create A Retail Marketing Strategy
Using Twitter, Facebook, and Snapchat to develop a retail marketing strategy is essential.
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Location Advertising DSP
We talk about location advertising dsp (demand side platform) technology for small business advertising solutions.
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6 Key Location Data Strategies To Rebuild Covid-19 Economy
Robert Brill, CEO of BrillMedia.co, speaks to Street Fight Mag about using hyperlocal targeting data to rebuild the COVID-19 Economy.
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How Programmatic Advertising Works
We'll dive into how programmatic advertising works and how different types of companies are deployed the ecosystem.
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Credit Card Advertising Data Targeting Is Ridiculously Easy
Credit card advertising data targeting is easy to activate, says Robert Brill, founder of Brill Media, in a 2020 Fast Company article.
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8 Benefits of Demand Side Platforms
Here we discuss demand side platform benefits for advertising, business growth, driving new leads and sales.
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History Of Demand Side Platform Companies
Demand Side Platform companies are tools designed for ad buyers to make decisions about whom to reach, with combinations of targeting filters.
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WFH Real Estate Changes
WFH is changing the commercial real estate market as a result of the 2020 pandemic that swept across the country.
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Dumpling: Look Into Gig Economy New Tech Startup Apps
You now have an opportunity to own your share with a gig economy apps without having to rely on a big corporation to set your rates.
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Pandemic Marketing
For businesses, our country, and the global world society, we are being broken down.
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Global Ad Spending
Global ad spend overall is down, with an increasing push to digital media with social ads, banners, and video.
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US Digital Ad Spend
The Coronavirus pandemic results in 20 billion dollars in lost ad revenue for 2020, but US digital ad spend is up.
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Impending Commercial Real Estate Problems
Current issues in commercial real estate and the impending commercial real estate problems.
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Data and Marketing Lessons From Trump's 2020 Campaign
What marketing and data lessons can we learn from Trump's June Oklahoma rally? Discover what Trump's 2020 campaign teaches about data-driven marketing strategies.
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Local Business Digital Marketing: 33 Tips for Your Small Business
It's time to revamp your local business digital marketing efforts. Here are tips that will get your business found on the internet.
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Global Advertising Spending Forecasts Down $20B
Global advertising forecasts from eMarketer and AdExchanger shows $20B lower forecasts due to effects of stay at home orders.
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Foursquare Bought Factual
Foursquare bought Factual location data, in another move that will strengthen advertising targeting in the US
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Your Ideal Customer Profile
Do you know how to reach your ideal customer profile? Use these tips and tricks to determine who to generate more sales.
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Coronavirus Good News: Some Positive Perspectives
With so much happening around coronavirus here are six things you can see as a silver lining in the midst of so much darkness.
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Stock Markets Are Loving Trump's Coronavirus Response
At least today, the Dow Jones Industrial Average loves Trump's response to the coronavirus. Kayla Tausche reports CEOs will handle storm.
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Digital Out Of Home Advertising Is A Big Opportunity
Digital out of home advertising is a big and untapped opportunity for many marketers as they become more accessible via digital platforms.
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What Is The Simplest Definition Of Programmatic Advertising?
What is the simplest definition of programmatic advertising? It is much simpler than you might think. It's about using data and automation.
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Robert Brill Joins Inc. Masters - Brill Media %
Robert Brill has joined Inc. Masters is a brand new, invitation-only network of Inc. 5000 winners, convened by Inc. editors.
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Programmatic Digest Podcast - Brill Media %
Robert Brill was a recent guest on the Programmatic Digest Podcast with Helene Parker, discussing CCPA, contextual targeting, programmatic.
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Interview with Robert Brill, CEO of Brill Media - Brill Media %
In the Executive Interview article Robert Brill talks about advertising, marketing and entrepreneurship and how he built BrillMedia.co
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Authority Magazine Interview With Robert Brill - Brill Media %
In this Authority Magazine interview Robert Brill talks about building BrillMedia.co, advertising, marketing, and entrepreneurship.
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Five Ways To Advertise Like A Fortune 500 Brand - Brill Media %
Learn how to advertise like a Fortune 500 brand using Facebook, banners, and valuable consumer data. Originally publised in Forbes.
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Seven Ways To Achieve Profitability With Digital Marketing
Digital marketing is one of the most powerful tools a company has to earn new clients and communicate with prospects.
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Entrepreneur Mindset Playbook
This is my entrepreneur mindset playbook. I continue to learned about what it takes to have a mindset geared for entrepreneurial success
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Voyage LA Interview with Robert Brill - Brill Media %
We saw an opportunity to give businesses access to the capabilities and expertise that are reserved for large brands.
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Advertising Solutions for Small Agencies -
Setup advertising solutions for small agencies including search advertising, social advertising, and display ads.
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Ad Tech Spotlight: The Battle Against Spiraling Ad Fraud Costs
"The reality is, for a professional marketer or big advertiser to reach an audience, you have to be in the digital marketplace."
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Ad Tech Spotlight: Programmatic TV Push To Receive M&A Boost -
One of the key benefits of adopting the programmatic TV ecosystem is the ability to transact media on smaller budgets.
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Helping Agencies With Programmatic: The Agency Trading Desk
I knew programmatic advertising was important because I saw the immense investment that agency trading desks were making.
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Programmatic Brand Safety For Your Display Advertising
Here are a few ways to ensure brand safe programmatic for the protection of your advertising investment through demand side platforms.
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Broadband Company Data in Advertising
FCC privacy rules are changing as it relates to broadband company data in advertising. How will this rule affect other advertising companies?
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Programmatic Media Dominates 78% of Display Ads
The programmatic ecosystem is becoming synonymous with digital display advertising, which was an industry worth $83B in 2017, according to eMarketer.
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Choose A Demand Side Platform: 7 Points
How to choose demand side platform partners for your agency when running programmatic advertising campaigns for business growth.
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Turn Amobee Acquisition
The Turn Amobee acquisition is one in a long line of M&A activity across the larger programmatic ecosystem.
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Programmatic for Agencies: Infrastructure for Digital Advertising
Programmatic for agencies: 4 considerations when building your agency programmatic service and infrastructure.
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Agile Social Media Marketing
Here are three ways marketers can deploy agile social media marketing techniques within their organization.
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Paid Media Campaign Setup In 4 Steps
A paid media campaign setup should look at the campaign architecture, the strategy, the settings in the DSP, and optimization framework.
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The Science Behind Banner Advertising: Are Banner Ads Effective?
Are banner ads effective? Do banner ads work? We look at scientific research to see whether banner ads in digital marketing are effective.
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Programmatic Advertising Challenges
We talk about programmatic advertising challenges, and opportunities for the digital advertising marketplace to grow.
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On The Future Of MarTech and AdTech - Brill Media %
We discuss the prevalence of audience targeting, leveraging large data systems for very precise targeting, and the evolution of advertising.
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What Is People Based Marketing?
Read on to get details about people based marketing solutions for your business growth opportunities today.
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Programmatic Ad Buying And The Jobs Of The Future
Programmatic ad buying is a major shift in advertising business. For young executives programmatic is the dawn of massive opportunities.
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Audience Extension Advertising Opportunities
Audience extension gives publishers the ability to connect with their viewers after they've left the media property.
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I Want The Flaming’ Hot Pants But I’ll Settle
BrillMedia.co is an advertising agency in Los Angeles. Download our free 2024 Success Guide: How To Build A Digital Ad Buying Business Unit.
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Custom Digital Audiences
Custom digital audiences are an important part of the advertising plan, allowing marketers to reach customers at scale across channels.
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Staffing Agency Trading Desk - Brill Media %
Staffing agency trading desk: how to get the right talent in house to ensure your programmatic media buying team is successful
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Programmatic Vendors: How To Choose The Right Partner
How do you know when you have the right programmatic vendors? It's tough, but if you know what you need, finding the right partner is easier.
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Takeaways From The ThinkLA Programmatic Summit
In today’s ThinkLA Programmatic summit, setup in partnership with the Interactive Advertising Bureau, marketers, agencies, technology vendors
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Programmatic Mobile Video Consumption
The digital video market continues to grow, according to eMarketer, as YouTube is becoming a major provider of ad inventory.
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Three Reasons Why TubeMogul Is A Strong Video DSP
Through TubeMogul, we can serve video ads on nationally connected TV and ensure hyperlocal targeted ads are delivered. There are three reasons why TubeMogul is a fantastic media partner.
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Boost Your Agency’s Growth with Programmatic Solutions
Programmatic solutions help agencies build responsive advertising businesses that give marketers real-time opportunities.
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Programmatic Marketing Opportunities For Your Business
Create marketing opportunities with the use of programmatic media. Agencies that deploy programmatic buying benefit from many opportunities
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Programmatic Advertising For Small Businesses
The big opportunity for marketers is direct competition with the largest brands in the world through programmatic media.
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Whitelists To Fight Ad Fraud and Improve Ad Viewability
While the methods are always changing, there are ways for vigilant ad buyers to prevent programmatic ad fraud.
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Real Time Bidding Ad Fraud
An eMarketer report shows that ad buyers have concerns about programmatic ad fraud, and there are a few challenges to overcome.
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In-Housing Programmatic Media Investments
Why are marketers in-housing programmatic media investments? There are pricing, transparency, and economic value reasons to address.
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Programmatic Advertising Is Fundamentally About Humans
Learn the human aspect of programmatic advertising, where creativity and understanding meet technology for a more significant impact.
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Advertising Testing Hypothesis
Advertising testing hypothesis: how to create a real-time feedback loop to ensure your ads are performing well.
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The Power of Advertising For Business Growth
The power of advertising for business growth: marketers have the ability to compete directly with the largest brands in the world if you know where to look.
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Silicon Beach Events: Silicon Beachfest
Silicon Beach Events: Silicon Beachfest connects businesses, entrepreneurs and senior executives with immersive engagement
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Mobile Device Targeting For Marketers
Mobile device targeting available for midsize marketers who want to directly compete with the largest brands in the world.
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HyperLocal is the Future of Programmatic RTB Advertising
Programmatic RTB advertising is giving companies of all sizes the ability to connect directly to consumers.
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The Programmatic Decision Tree From eMarketer - Brill Media %
BrillMedia.co is an advertising agency in Los Angeles. Download our free 2020 Success Guide: How To Build A Digital Ad Buying Business Unit.
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Programmatic Advertising Evolution And OpenX Demand Fusion
The continuing evolution of programmatic advertising creates opportunities powered by OpenX Demand Fusion.
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The Programmatic Goldrush is Ending According To IPG Head -
Roth, IPG’s CEO, said profit margin on the resale of inventory was significantly higher than other agency/holding company offerings.
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On Programmatic Video Platforms - Brill Media %
There is lots of opportunity for marketers to deploy programmatic video. Here is a short roundup of the top platforms.
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The Superbowl 2015 Programmatic Ad - Brill Media %
BrillMedia.co is an advertising agency in Los Angeles. Download our free 2020 Success Guide: How To Build A Digital Ad Buying Business Unit.
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Digital Media Incursions Into Advertising
Digital media is a driving factor for change in how companies reach consumers and how companies understand purchase intent.
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GRP TRP in Digital Campaigns - Brill Media %
For the GRP TRP digital video buying model not every advertiser is primed to take steps into more robust metrics beyond reach and frequency.
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US Display Advertising Forecast Continues To Grow
US display advertising spend will continue to increase as marketers look to it to drive marketplace efficiencies.
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Programmatic Media Ecosystem Drives Efficiencies
Advertisers look to programmatic to improve media costs and create greater operational efficiencies in the marketplace.
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