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Social Media Advertising
Facebook, Instagram, TikTok and paid-social advertising tactics that drive performance.
41 articles
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TikTok Ads Manager Campaign & Pixel Setup 2023
Learn how to efficiently set up and manage your TikTok Ads Manager campaigns and pixel for 2023. Boost your ad performance now!
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Creative Testing Meta Ads
Have you run creative testing Meta ads, but haven't had success? This is how you run a successful creative test.
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Facebook Ad Account Setup
Your Facebook ad account setup is important to the growth of your business. We'll review what you need for success on Facebook ads.
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Facebook Custom Conversions (How To Guide)
Here's a step-by-step view of how to create Facebook ads custom conversions so you can better track your Meta ad campaigns.
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Should You Be Running Broad Facebook Targeting?
Broad targeting represents a simplified ad account structure that Facebook recommends.
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Facebook Ads Remarketing Tactics
In this post, we discuss the solutions available for Facebook ads remarketing tactics so your marketing can succeed.
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Facebook Remarketing Ads
Turn on Facebook remarketing ads to grow your business, drive more sales, and generate upsell your customers.
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Big Brands Boycott Facebook Advertising
Big brands and their agencies are starting to boycott Facebook for advertising. Who else is next and what will Facebook do?
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Facebook Advertising Boycott
The Facebook advertising boycott, depending on your point of view it’s either a really great thing for our country, or a big problem.
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Why Facebook Business Manager Is So Important
Facebook Business Manager is the central point for Facebook and Instagram advertising without having to share passwords.
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SXSW Cancelled - How Businesses Can Respond To Coronavirus
SXSW is cancelled over coronavirus fears. Hear how businesses can respond to this massive shift in the consumer economic landscape.
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Speaking To Pepperdine Advertising & Communications Students
Pepperdine Advertising And Communications: We discussed key moments to level up in an advertising career and the programmatic opportunity.
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Dynamic Creative In Political Advertising
Political advertising is relying heavily on dynamic creative to reach audiences with contextually relevant creative executions.
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Contextual Advertising Guide and Use Cases
Contextual Targeting Guide: Use cases, definitions, examples, targeting tips, and activation strategies for business growth.
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Location Data In Advertising -
Location data in advertising, paired with automation, drives so much clarity to reach customers with ads that drive business growth
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How to Get More LinkedIn Engagement and Clicks - Brill Media %
Robert Brill has joined Inc. Masters is a brand new, invitation-only network of Inc. 5000 winners, convened by Inc. editors.
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How To Get Attention On Social Media
How do you get attention on social media? It's easy to do if you pay attention to the content you're posting. Here is my one tip.
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Peloton Girl Holiday Commercial -
Peloton will gain incredible amounts of free attention with the holiday ad as the social media uproar continues to keep Peloton in the news.
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![Is Facebook Declining? [2020] - Brill Media %](/wp-content/uploads/2019/12/Is-Facebook-Declining.jpg)
Is Facebook Declining? [2020] - Brill Media %
People are asking if Facebook is declining. Ignore what you read. Facebook is not declining. It is growing in leaps and bounds. Here's how.
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Why Facebook? $22B in Digital Ads & Unmatched Social Proof!
Why is Facebook still the digital ad king? Learn how Facebook uses social proof to dominate a $22 billion stake in the digital ad world.
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Meta Google Duopoly Ending
The Meta Google duopoly is ending. What does it mean for advertising, businesses and growth opportunities across digital marketing?
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How To Develop Strategic Partnerships To Grow Your Business
Strategic partnerships come from developing relationships through networking events and trust among peers.
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Collect Email Addresses For Business
No matter your business chances are that capturing email addresses is going to be very important for your business.
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Branded Content On Facebook Live - Brill Media %
We'll definitely see greater interest in live streaming content, especially on Facebook. Branded content will permeate Facebook.
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Your Give Away Content Strategy -
Is it better to growth hack your business, or give away content strategy so your best customers find your offering.
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Blogging For SEO |Brill Media
Use your expert knowledge to blog about the companies in your ecosystem to improve SEO and drive more prospects to your site.
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Facebook Ad Performance During The Thanksgiving Weekend -
Facebook ad performance can vary based on customer interest. Q4 ads are especially expensive with increased competition.
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Small Business Digital Marketing: 3 Reasons To Engage
Small business digital marketing helps customers discover new companies. These tactics include local ads, Facebook, and social media.
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Responsive Social Marketing
In this article we discuss how marketers can run responsive social marketing to ensure they are engaged with customers.
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Facebook CPMs Are Increasing
Facebook CPMs typically increase in Q4 when more advertisers are running ads at the end of year holidays. But, your ads can still perform.
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Facebook Keyword Interest Targeting
Strong Facebook ad targeting is first set by understanding your customers and their interests, and then finding those interests in Facebook.
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Remarketing User Engagement on Facebook
Facebook engagement ads targeting lets marketers send messages to the consumers who have recently engaged with the brand.
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Marketing Lessons From Donald Trump's Election Campaign -
There are marketing lessons we can learn from Donald Trump's election campaign. Speak plainly, amplify your voice, and dominate conversation.
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Political Advertising Tactics You Can Learn From
Political advertising is a massive industry, but surprisingly many of the tactics are available to marketers who aren't spending a fortune.
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3 Facebook Ads Optimization Tips
Three tips for Facebook ad optimization so you can reach customers effectively without raising the cost of your ads.
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How Social Proof Factors Into Your Social Marketing Efforts
Social proof in marketing is a scientifically backed concept that helps people make better decisions based on the decisions others make.
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I'm Sad Vine Is Shutting Down - Brill Media %
I'm sad Vine is shutting down. Join me in thinking about how the future of content creation in America. :(
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What Are Acxiom Personicx Clusters?
There are 70 classic Personicx clusters, which are data sets derived from publicly available data, surveys, and private data sets.
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Can You Buy Data From Facebook
Facebook data is captured from a number of sources including your activity on Facebook, and from data shared from Facebook partners.
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How To Improve Facebook Lead Ads
Facebook lead ads are a powerful way to capture user information directly from within Facebook. Here is how to improve Facebook lead ads.
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The Power of Twitter for Businesses - Brill Media %
The power of Twitter for business reveals how well suited the platform is to drive qualified leads for businesses
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