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To Win at Advertising in 2025, You Can’t Afford Guesswork
63% of businesses use paid channels to accelerate content distribution, Semrush reports. However, while most businesses rely on paid advertising to increase brand awareness, reach their target audience, and drive sales, many fall into the trap of guesswork when crafting their campaigns. This leads to wasted ad spend and underperforming ads. According to Brill Media CEO Robert
2024 Digital Advertising Trends
There are 6 trends we are looking at for 2024. There are big opportunities for businesses to grow, but a looming recession will be a challenge for businesses. 1. AI AI will continue to rock the world. Big businesses, small businesses, technologically savvy businesses, and less savvy businesses will be able to use AI for
Elon Musk Tells Advertisers “Go F Yourself”
Elon Musk told advertisers “Go F yourself”, referencing recent waves of brands stopping their advertising on Musk’s X platform. The ad world is in shock, and there is no bigger loser in this equation than Linda Yacarrino, X’s newly minted CEO. By all accounts in the advertising business she comes with a great reputation for
Contextual Data In Advertising
You’ve probably heard about lower data fidelity in advertising right now due to recent changes in data sharing.
Data In The Programmatic Ecosystem
One of the things people find so surprising about programmatic media buying are the types and sources of the data.
Understanding Contextual Targeting for Advertising
What’s key to understanding contextual targeting is the data sources that this advertising technique uses to serve ads.
Why You Should Use Demand Side Platforms (DSPs)
If you’re not sure whether you should use demand side platforms (DSPs) for your advertising campaigns, take a look at these data options.
What Is “Programmatic Advertising” Anyway?
You’ve probably heard of programmatic advertising by now, but what does it actually mean? It’s very powerful but also very complex.
Don’t Change Paid Media Creative Too Soon. It Needs A Chance To Perform.
When should you change paid media creative? If you change it too soon, the algorithm and your team won’t have time to find the top performers.
How Frequently Should You Run Creative Testing on Paid Media Campaigns?
What’s the best creative testing frequency for paid media? Creative testing never ends, but there are some cyclical elements to it.
What Does Creative Testing for Meta Ads Look Like in Practice?
You’ve probably heard of creative testing for Meta ads, but maybe you’re wondering how it works in practice.
Paid Media Is A Real-Time Focus Group For Business Insights
Paid media is also a real-time focus group, and this paid media feedback loop needs to influence the creative.
