In my 16 years working in digital media buying, I have learned the one, consistent key to reaching your audience: You have to be everywhere.
Digital marketing is one of the most powerful tools a company has to earn new clients and communicate with prospects.
I’ve found that many successful business owners have a “playbook” for growing their business that has nothing to do with the practices of selling, the work being offered, creating customer success or delivering organic growth.
There were two early struggles that we had to overcome: earning clients and defining positioning.
Facebook’s recent newsfeed changes are predicted to cut into publishers’ ability to generate revenue from branded content on the platform.
To get ahead in 2018, many businesses will turn to digital advertising. That means buying space across websites, mobile apps and social platforms like Facebook where audiences are targeted with the help of specific information about their purchasing habits and interests.
Hyperlocal targeting is the crux of BrillMedia.co’s advertising and marketing business. With this technique, we paint rich pictures of users and the locations they go.
As someone that manages dozens of Facebook ad accounts for clients and believes in the power of digital advertising, I know how important it is to have good data to run successful campaigns.
We’re very close to the point where programmatic advertising is digital advertising. According to eMarketer about 78% of digital display advertising will be transacted through programmatic media and that’s up from 65% in 2015.
The reality is, for a professional marketer or big advertiser to reach an audience, you have to be in the digital marketplace, Brill argued.
There is a major opportunity for small to midsize marketers to gain access to a host of best-in-class programmatic ad-buying capabilities, according to Robert Brill, founder and CEO of Los Angeles-based marketing firm BrillMedia.co.
One of the key benefits of adopting programmatic ad buying in the TV ecosystem is the ability to transact media on smaller budgets, bringing a wealth of new opportunities from the digital arena, according to Robert Brill, founder and CEO of Los Angeles-based marketing firm BrillMedia.co.