Blog
Programmatic Vendors: How To Choose The Right Partner
At Digiday’s Programmatic Summit marketers were asked about their frustrations with programmatic advertising. A big issue is “telling the difference between vendors”.
Takeaways From The ThinkLA Programmatic Summit
In today’s ThinkLA Programmatic conference, setup in partnership with the Interactive Advertising Bureau, marketers, agencies, technology vendors and publishers got together to discuss the evolution of the programmatic advertising space.
Programmatic Mobile Video Consumption
According to eMarketer digital display advertising is a $25.23 business in 2016, rising to over $31.87B in 2017. You’ll see in the chart below that 73% of these dollars are being run through programmatic technologies in 2016, rising to 78% in 2017.
Three Reasons Why TubeMogul Is A Strong Video DSP
Late this week Adobe bought TubeMogul for $540MM. Congrats all around!
How To Use Programmatic Solutions To Invigorate Your Agency
In yesterday’s post we discussed how companies can initiate a revolution in their enterprise with the adoption of programmatic media. Today we’ll take a real use case, the evolution of BrillMedia.co as a way to show how these steps play out with a real company.
Programmatic Marketing Opportunities For Your Business
Programmatic advertising is a tremendous opportunity for marketers and advertising agencies to drive new revenue streams, understand transparently how media works to drive business results, and even lower media costs.
Marketing Lessons From Donald Trump’s Election Campaign
No matter your feelings or mine on the 2016 election results there are a few realities to acknowledge.
Political Advertising Tactics You Can Learn From
It is estimated that $10B is spent on election advertising some of this is broad targeting to wide swaths of audiences in the US. Many of these ads are very highly targeted to individuals based on demographic data, interests, attitudes, purchase habits and data that suggests leaning toward certain points of view.
Programmatic Advertising For Small Businesses
If you’re a marketer there is an amazing revolution happening with advertising today. In November I wrote for BrandQuarterly.com about Data and Automation and how to leverage these changes.
3 Facebook Ads Optimization Tips
Optimizing ads on Facebook is fickle business. Here are three tips to make sure your ads work well.
How We Define Geo-Behavioral Data Targeting
In yesterday’s post, we talked about Place Based Remarketing, and on Thursday we talked about hyperlocal ads. You can learn more about it from our product page here. Today we’re talking about Geo-Behavioral Targeting which is an extension of hyperlocal advertising.
Location Retargeting, Geo Fencing and Pixel Remarketing For Your Business
In yesterday’s post, we talked about hyperlocal advertising. You can learn more about it from our product page here. Today we’re talking about Place Based Remarketing, an extension of hyperlocal.
