Advertising Agency Los Angeles Blog


Programmatic Summit presented by IAB and ThinkLA

Takeaways From The ThinkLA Programmatic Summit

In today’s ThinkLA Programmatic conference, setup in partnership with the Interactive Advertising Bureau, marketers, agencies, technology vendors and publishers got together to discuss the evolution of the programmatic advertising space.

The digital video market is become YouTube's playground

Programmatic Mobile Video Consumption

According to eMarketer digital display advertising is a $25.23 business in 2016, rising to over $31.87B in 2017. You’ll see in the chart below that 73% of these dollars are being run through programmatic technologies in 2016, rising to 78% in 2017.

Programmatic solutions are scalable for agencies and marketers to deploy

How To Use Programmatic Solutions To Invigorate Your Agency

In yesterday’s post we discussed how companies can initiate a revolution in their enterprise with the adoption of programmatic media. Today we’ll take a real use case, the evolution of as a way to show how these steps play out with a real company.

Political advertising techniques are available to smaller marketers

Political Advertising Tactics You Can Learn From

It is estimated that $10B is spent on election advertising some of this is broad targeting to wide swaths of audiences in the US. Many of these ads are very highly targeted to individuals based on demographic data, interests, attitudes, purchase habits and data that suggests leaning toward certain points of view.

What is geo-behavioral data targeting?

How We Define Geo-Behavioral Data Targeting

In yesterday’s post, we talked about Place Based Remarketing, and on Thursday we talked about hyperlocal ads. You can learn more about it from our product page here. Today we’re talking about Geo-Behavioral Targeting which is an extension of hyperlocal advertising.

Supercharge Your Media Buying Today

Supercharge Your Media Buying Today