Contextual data companies are using web trackers to review sites across the web, and measure the advertising viewability activities that are happening on these sites and pages.
Brand safety lets advertisers avoid ad targeting alongside content that would hurt their brand.
The core idea for URL targeting is to do some upfront setup work to find the key pages that signal an interested consumer.
When we deploy domain targeting we think about sites and apps that really speak to a specific type of audience.
Keyword targeting lets us run ads on pages across the web that contain the keywords we want to surround.
URL targeting gives us a lot of control over where our ads are seen and run.
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For advertisers, contextual is about targeting people based on the content and context of a page.
Contextual targeting is a way to reach people based on the context and content of a page or app.
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Hyperlocal data targeting is a versatile platform of data signals that gives advertisers the opportunity to reach people based on the places we all go in the physical world.