Blog
Improving Your Search Ad Copy
If you’re getting a lot of clicks on your Google Search ads but no leads or sales, maybe it’s time to reconsider your copy.
Keyword Match Type for Google Search Ads
Are you using the right match type for Google Search ads? Here are some examples of how match type determines which queries trigger your ads.
Keywords For Google Search Ads
Are you getting clicks on your Google Search ads but no leads or sales. Try narrowing your keywords for Google Search ads down to those that best describe what your customers want right now.
Search Ad Strategy For Your Business
Is Google Search a good place to run ads for your business? The answer is often Yes, but not always.
Facebook Ad Account Setup
Need help setting up your Facebook advertising account? There are two general philosophies on how to set it up.
Facebook Custom Conversions (How To Guide)
Here’s a step-by-step view of how to create custom conversions for Facebook ads
First Party Data For Advertising: A Goldmine
Are you fully leveraging your first-party data for remarketing? The best data signal for your business is your first-party engagement and site-visitation data.
Paid Media Insights – Data To Grow Your Business
How do you find those paid media insights that help you grow your business?
Digital Media Strategy: How To Develop One
You don’t need to set out to have a digital marketing strategy in order to get a digital marketing strategy.
Paid Media Engagement Is More Than A Vanity Metric
Do you ever wonder what the value of paid media engagement is with regard to digital marketing?
New Paid Media Channels – Should You Add To Your Marketing Mix?
Before you add another paid media channel to your marketing mix, try maximizing what’s already working .
Paid Media Strategy
The biggest mistake we see business owners make with paid media is that they don’t actually have a paid media strategy.