Blog
Local Business Digital Marketing: 33 Tips for Your Small Business
It’s time to revamp your marketing and advertising efforts. This is how you do it.
Global Advertising Spending Forecasts Down $20B
Global ad spending is predicted to be down $20B according to eMarketer and AdExchanger.
Foursquare Bought Factual
Two location data companies merged: Foursquare and Factual. Foursquare launched in 2009 at the height of The Great Recession.
Your Ideal Customer Profile
Key elements you need to consider when thinking about your ideal customer.
Business Owner Recession Playbook
A business owner’s playbook to surviving the quickly changing economic landscape brought on by coronavirus.
Coronavirus Good News: Some Positive Perspectives
Although it seems like bad news is all around us with Coronavirus, there are points of light to see in the haze of darkness. Here are six points of good news with coronavirus.
Stock Markets Are Loving Trump’s Coronavirus Response
The stock markets are loving President Trump’s response to the coronavirus.
SXSW Cancelled – How Businesses Can Respond To Coronavirus
SXSW is cancelled over coronavirus fears. Hear how businesses can respond to this massive shift in the consumer economic landscape.
Speaking To Pepperdine Advertising And Communications Students
We discussed key moments to level up in an advertising career, the programmatic opportunity, and the pairing of technical mastery with sales.
Dynamic Creative In Political Advertising
Dynamic creative is going to be a big part of the 2020 election process.
Contextual Advertising Guide and Use Cases
As the prominence on contextual targeting continues to grow, here are the ins and outs of running contextual targeting advertising campaigns to drive business performance.
Location Data In Advertising
Hyperlocal advertising data signals are incredibly important to advertising and marketing in 2020.
