Blog
Helping Agencies With Programmatic Advertising: The Agency Trading Desk
We provide expert knowledge about this complex ecosystem, bring our clients multiple DSP relationships without the minimum fees normally associated with agency direct relationships, and in many cases offer solutions that are used for business and product extensions.
BrillMedia.co Ranked Top Programmatic Consulting Firm [2020]
BrillMedia.co was ranked as one of the top consultants in Digital Ad Blog’s list of top programmatic consulting firms.
How Does Location Based Audience Targeting Work?
Web behavior, purchase data and financial information that can be tracked digitally is tracked, anonymized, aggregated and passed around by an ecosystem of data providers and ad tech companies.
Programmatic Brand Safety For Your Display Advertising
For advertisers that are unsure of how to approach safety through programmatic channels here are a few ways to ensure you brand stays safe while achieving the needed reach to push the enterprise forward.
Broadband Company Data in Advertising
The results of this change will see big broadband companies and their treasure troves of consumer data competing more directly with big media companies like Google, Facebook and Amazon.
Programmatic Media Is 78% Of The Display Advertising Ecosystem
The reason this is important is to understand why programmatic is becoming synonymous with digital display advertising.
How To Choose Demand Side Platform Partners: 7 Points
Programmatic ad buying represents 78% of $31.87B display advertising ecosystem according to eMarketer.
Turn Amobee Acquisition
Companies like The Trade Desk are in a great place as they recently went public. We’ll continue to see companies either getting bought or going public.
Programmatic for Agencies: Digital Advertising Infrastructure
Programmatic allows for businesses to develop new revenue opportunities and protect existing clients. There are three types of pricing strategies an agency can deploy for their programmatic offering.
Psychological Advertising Tactics
If someone, or something, is the focal point, then that person or thing will seem to be the reason that something happens.
Agile Social Media Marketing
Across social media and programmatic platforms here are three ways marketers can deploy Agile Marketing techniques within their organization.
Paid Media Campaign Setup In 4 Steps
Preparation is critically important to the success of an advertising campaign.