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The big buzzword in advertising is programmatic.  Programmatic media is defined by the use of data and automation to make ad-serving decisions.

Vidcon is an amazing event. It’s the Cannes of online video mixed with the fun of Comicon. It’s the present congregation of technology, creators and innovation. It’s the platform to build the future of content, creation, media consumption and stardom.

Earlier this year Alex Khan was in Los Angeles. Alex is one of the top Periscope creators, currently with 131k followers and over 46MM likes as of this writing and he is running a blog for the best Periscope tips on AlexKhan.tv.

Earlier this year Alex Khan was in Los Angeles. Alex is one of the top Periscope creators, currently with 131k followers and over 46MM likes as of this writing and he is running a blog for the best Periscope tips on AlexKhan.tv.

Earlier this year Alex Khan was in Los Angeles. If you don’t know who he is Alex is one of the top Periscope creators, currently with 131k followers and over 46MM likes as of this writing and he runs a blog for the best Periscope tips on AlexKhan.tv.

Great viewpoint about influencer marketing from fashion influencer Sazan Barzani!

Recently we were interviewed by TheCarnageReport about our views on programmatic advertising, the future of media, and how publishers and advertisers should best leverage the programmatic. An excerpt is below, and the full interview can be read here.

In the month since we published the first ever Influencer Marketing Landscape Infographic we received great feedback about the ecosystem. A few companies who are doing great work with influencers have been added to the chart across categories.

This is a complicated space with advertising agencies, PR companies, influencer specialist agencies, measurement companies, research businesses, individual creators and social media platforms working in compliment of each other to reach consumers.

eMarketer continues to share important data for the evolution of the programmatic marketplace.  If you’re not sure about programmatic media, whether you’re buying it, or how you can buy it take a look at this simple decision tree.  Use it to identify the type of programmatic media you’re buying.

If you want to hear some smart commentary and a broad overview of the programmatic landscape check out this video from OpenX and their Demand Fusion SSP.

In an interesting earnings call on Friday, 2/13, IPG stated their intention to stop the practice of selling programmatic media on a non-disclosed basis.