Some powerful new targeting is available within Facebook. If you’re a marketer looking to capture attention after users have clicked on a lead form, or who have watched 50% of your video Facebook makes it easy to reach those particular users with custom audiences.
At Digiday’s Programmatic Summit marketers were asked about their frustrations with programmatic advertising. A big issue is “telling the difference between vendors”.
In today’s ThinkLA Programmatic conference, setup in partnership with the Interactive Advertising Bureau, marketers, agencies, technology vendors and publishers got together to discuss the evolution of the programmatic advertising space.
According to eMarketer digital display advertising is a $25.23 business in 2016, rising to over $31.87B in 2017. You’ll see in the chart below that 73% of these dollars are being run through programmatic technologies in 2016, rising to 78% in 2017.
Late this week Adobe bought TubeMogul for $540MM. Congrats all around!
In yesterday’s post we discussed how companies can initiate a revolution in their enterprise with the adoption of programmatic media. Today we’ll take a real use case, the evolution of BrillMedia.co as a way to show how these steps play out with a real company.
Programmatic advertising is a tremendous opportunity for marketers and advertising agencies to drive new revenue streams, understand transparently how media works to drive business results, and even lower media costs.
No matter your feelings or mine on the 2016 election results there are a few realities to acknowledge.
It is estimated that $10B is spent on election advertising some of this is broad targeting to wide swaths of audiences in the US. Many of these ads are very highly targeted to individuals based on demographic data, interests, attitudes, purchase habits and data that suggests leaning toward certain points of view.
If you’re a marketer there is an amazing revolution happening with advertising today. In November I wrote for BrandQuarterly.com about Data and Automation and how to leverage these changes.
Optimizing ads on Facebook is fickle business. Here are three tips to make sure your ads work well.
In yesterday’s post, we talked about Place Based Remarketing, and on Thursday we talked about hyperlocal ads. You can learn more about it from our product page here. Today we’re talking about Geo-Behavioral Targeting which is an extension of hyperlocal advertising.
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