Want your paid media to be scary good? Figure out the right mix of paid media creative and you will be golden.

What are the most important paid media metrics for the different parts of your sales funnel?

Let’s talk about how to boost sales by priming consumers first and selling to them second.

The biggest mistake that marketers consistently make is that they do not prime consumers to buy.

If you’re getting a lot of clicks on your Google Search ads but no leads or sales, maybe you’ve overlooked the all-important landing page.

If you’re getting a lot of clicks on your Google Search ads but no leads or sales, maybe it’s time to reconsider your copy.

Are you using the right match type for Google Search ads? Here are some examples of how match type determines which queries trigger your ads.

Are you getting clicks on your Google Search ads but no leads or sales. Try narrowing your keywords for Google Search ads down to those that best describe what your customers want right now.

Is Google Search a good place to run ads for your business? The answer is often Yes, but not always.

Need help setting up your Facebook advertising account? There are two general philosophies on how to set it up.

Here’s a step-by-step view of how to create custom conversions for Facebook ads

Are you fully leveraging your first-party data for remarketing? The best data signal for your business is your first-party engagement and site-visitation data.