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Want Scary-Good Paid Media? Focus on the Creative!
Want your paid media to be scary good? Figure out the right mix of paid media creative and you will be golden.

Paid Media Metrics for The Different Parts of Your Sales Funnel
What are the most important paid media metrics for the different parts of your sales funnel?

Need to Boost Sales? Try Priming Consumers Before Asking Them to Buy
Let’s talk about how to boost sales by priming consumers first and selling to them second.

Marketers Need to Prime Consumers First, Sell Second
The biggest mistake that marketers consistently make is that they do not prime consumers to buy.

Think The Landing Page for Google Search Ads Isn’t Too Important? Think Again.
If you’re getting a lot of clicks on your Google Search ads but no leads or sales, maybe you’ve overlooked the all-important landing page.

Improving Your Copy for Google Search Ads
If you’re getting a lot of clicks on your Google Search ads but no leads or sales, maybe it’s time to reconsider your copy.

The Importance of Match Type for Google Search Ads
Are you using the right match type for Google Search ads? Here are some examples of how match type determines which queries trigger your ads.

Narrowing Your Keywords for Google Search Ads
Are you getting clicks on your Google Search ads but no leads or sales. Try narrowing your keywords for Google Search ads down to those that best describe what your customers want right now.

Should You Even Run Ads On Google Search?
Is Google Search a good place to run ads for your business? The answer is often Yes, but not always.

Tips for Setting Up Your Facebook Advertising Account
Need help setting up your Facebook advertising account? There are two general philosophies on how to set it up.

How To Create Custom Conversions For Facebook Ads
Here’s a step-by-step view of how to create custom conversions for Facebook ads

First-Party Data Is A Goldmine For Brands
Are you fully leveraging your first-party data for remarketing? The best data signal for your business is your first-party engagement and site-visitation data.