Blog
How to Improve Ad Performance on Meta
Here are five steps to take right now to improve your ad performance on Meta (Facebook and Instagram).
Do You Know Your Key Performance Indicators?
Your key performance indicator (KPI) should be the closest thing that you can possibly get to a sale.
Demand Side Platforms
What are DSPs and why are they important?
Checklist: 9 Must Know Items For A Successful Paid Media Launch
Make the most out of your paid media investment.
Is Your Paid Media Agency Accountable?
What does accountability look like for a paid media agency?
How Do You Differentiate Between Paid Media Agencies?
The differentiating factors are actually strategy and strategic thinking.
Should You Be Running Broad Facebook Targeting?
Facebook wants advertisers to run broad targeting.
How You Can Hire a Senior Media Team Without Spending a Cent
Increase agency revenue and lock in your client relationships.
11 Tactics and Targeting Methods To Grow With Digital Marketing
Get 11 tips, tactics, and targeting methods to grow your business using digital advertising.
High Consideration Product Consumer Journey Part 1
Do you want to know some examples of high consideration purchases?
A Low Consideration Purchase Consumer Journey
Do you want to know how brands get you to buy when you aren’t really looking for their product?
Why Tracking The Consumer Journey Is So Hard
Why it’s so hard to track and trace a consumer journey?
