We business owners like to think that we’re good enough at everything, but that’s a mistake when it comes to paid media.

Brand safety for advertisers is one of the many great tools provided by demand side platforms (DSPs).

The contextual targeting capabilities within demand side platforms (DSPs) enable you to target ads to specific URLs.

In order to get the most out of a paid media campaign, you must know your audience before you launch.

Due to changes in advertising data, advertisers need to take a more holistic approach to paid media performance.

Do you want scary-good paid media? Figure out your mix of ad creative and you will be golden!

Which wins in the battle between paid vs organic social?

Simplifying the process of setting paid media KPIs can be achieved by aligning the KPI with the specific stage of the sales funnel.

Using these paid-media methods, we were able to boost ecommerce sales from $72,000 per month to $167,000 per month.

If you want your paid media campaigns to be successful, be sure to avoid these five paid media mistakes.

Here are some of the many advantages of programmatic advertising.

If you need help reaching consumers in a narrow, targeted way, you really want to understand the data segmentation capabilities within a demand side platform.